Using Twitter for your business can help boost visibility. Use these 6 tips to get the most out of your Tweets.
1. Make It Stand Out
In the profile fields, write creatively about who you are and what you do. Include info about where you live and work. Never ever use the default Twitter egg in the image area. Have a photographer shoot a good high-resolution photo you can use.
2. Tweet Cool Content
Most Twitter users will browse a few tweets before choosing to follow an account. Make your tweets fun and informative, include a variety of interesting links, and add photos and videos often. People are drawn to what’s most visual.
3. Share Others’ Tweets
See something you love on Twitter? Retweet it and tag in the original author. You’ll foster goodwill and encourage others to follow you and retweet your posts in turn. Just be sure to spread out your sharing – don’t retweet in bursts.
4. Join In
Find Twitter conversations that your target followers would be interested in and comment on topics. Also try live-tweeting during in-person or televised events. Think about joining a tweetup or hashtag-themed occasion.
5. Cross Promote
Make sure your Twitter feed is embedded on your website so visitors can follow you quickly and easily. Also, place your Twitter handle at the end of blog posts and in your byline and email signature.
6. Use a Scheduling Tool
Consider using a tool like Hootsuite or Sprout Social to schedule tweets. Regular tweeting increases your visibility and opportunities for engagement. Remember, weekend tweets and those sent between 1:00 p.m.-3:00 p.m. on weekdays tend to get more views.