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Enhance a Client's Logo With Multimedia Decoration

Even simple logos can be enhanced by a thoughtful marriage of decoration techniques.

The above design was created by Kelly Eager, digitizer at Rockland Embroidery (asi/734150) in Topton, PA.

What techniques were used?

Kelly Eager: This design incorporates screen printing and embroidery. The screen printing was done first with standard plastisol inks. We included a soft-hand additive to the first hit of white so that the shadow background that looks distressed would be very light and muted. We then hit solid white and solid colors on top of the soft white. The embroidery of the deer prints was the final step. Using the print design as a point of reference for the design’s center, we incorporated the hoof prints across the entire logo.

Why do these techniques work well together?
KE: 
Screen printing and embroidery are a classic combo. When using a soft-hand shadow effect in printing, topped with solid, vibrant colors, there’s a sense of dimension added to what’s fundamentally a fairly simple logo. Adding the embroidery on top adds a third layer of dimension and texture that produces a retail effect, as well as increases the perceived value.

Who would buy this?
KE: This particular design would be great for the resort industry, but the same effects and methods could be incorporated into many corporate logos for companies that may be open to a more retail-oriented look.

What equipment and supplies were used?
KE:

  • 16-head Printex automatic screen-printing machine with plastisol inks from Nazdar
  • Eight-head Barudan embroidery machines, with standard poly-rayon thread

What are some takeaway tips?
KE: 1. Designs don’t need to be complex to have a great impact. Sometimes less is more.
2. Don’t be afraid to introduce methods and techniques to clients across all market segments. A corporate client who has been fairly conservative in decorating methods may jump at the opportunity to do something a bit more unique and retail-based.
3. Mixed media designs don’t necessarily have to break the bank. Again, by thinking simply, you can incorporate unique looks, textures and dimensions into simple logos.