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How to Hold Steady in Tough Times

Marsha Londe, CEO of Tango Partners, offers four tips for sustaining success during downturns:

1. Focus on reasonably priced campaigns that can drive a client’s business and keep them visible with their customers. Present useful products that boost morale, drive safety or generate sales outreach.

2. More than ever, pay attention to messaging from the client’s perspective. Honor budgets, even coming in below allotted amounts.

3. Demonstrate in multiple ways that you’re on a client’s team. If a supplier product goes on sale after a customer has purchased, surprise them and adjust your pricing.

4. Offer marketing tips that don’t cost anything. You may not be selling product, but you’ll be demonstrating that you’re invested in an ongoing partnership.