How To Score Sales In The Sustainable Building Niche

Sow the seeds of sales growth by partnering with green building businesses.

It’s a good time to be going green in the construction industry – and that means opportunity for promotional product distributors.

Companies that specialize in producing sustainable building materials for construction and renovation of all types of structures are poised for significant growth.

IBISWorld, a leading industry research firm, predicts the sector will grow at an average annual rate of 10.6%, reaching nearly $60 billion by the year 2020. The strong growth follows a 2015 in which the industry expanded almost 12%.

Of course, the health of sustainable building material manufacturing is contingent on the success of the broader construction industry – on the demand for new construction and renovation projects in the residential and commercial markets.

Fortunately, certain key indicators on construction are positive. According to the U.S. Bureau of Labor Statistics, the construction sector is expected to add 790,400 jobs between 2014 and 2024. Furthermore, BLS predicts that real output in the construction industry will rise during the same ten-year span.

The bullish outlook for construction combines with a number of other important factors to buoy the prospects for sustainable building material manufacturing. Everything from environmental and health concerns to a desire to operate buildings and homes more efficiently is driving interest in green material options from consumers, companies and public organizations/government. Relatedly, governmental entities have offered tax subsidies and updated building codes to promote the use of sustainable building materials – moves that have contributed, and will continue to contribute, to growth for manufacturers in the sector, industry analysts say.

Certainly, promotional product distributors can help companies in the green building niche. For instance, you can provide eco-friendly branded items these clients can give to their prospects at trade shows, home shows and in-store demonstrations. Additionally, you can help raise brand awareness for clients and contribute to the forging of a team mentality at their businesses with company wear made from green materials like organic cotton.

Looking forward, indications are more green will be pouring into the green building materials business. Position yourself to be part of the growth.

“So What Exactly Do They Make?”

Manufacturers in the sustainable building business produce a wide variety of products. They include building materials made from recycled or renewable plant materials; green and/or energy-efficient windows, doors, skylights, sealing and insulation; wood-plastic composite and engineered lumber; sustainable exterior materials like panels made from paper flakes, and more. Check out for more information.