Strategy

Country Star Luke Combs Collaborates With Miller Lite on Tour & Merch

Strategy

As Combs kicks off his “Growin’ Up and Getting Old” tour this month, the Grammy-nominat...

#Counselor70: Industry Leaders Reflect on ‘My Counselor Moment’

Strategy

Promo veterans look back on their most memorable appearances in the magazine, and what’...

Fanatics & Cactus Jack College Merch Collab Flies Off Rack

The sports outfitter collaborated with rap...

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Attendees Come for Art, Stay for Promo at Atlanta Dogwood Festival

At one of the largest arts festivals in th...

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#Counselor70: 6 Predictions Counselor Magazine Got Right (and 4 We Didn’t)

Over the last 70 years, our magazine has ...

#Counselor70: The 70 Events That Rocked the Promo Products Industry

Strategy

From inventions to revolutions, these are the moments that shaped an industry.

Goodbye Greenwashing: How To Back Up Sustainability Claims With Product Certification

Strategy

There's no shortage of  sustainability claims  in the industry these days. Make sure...

5 Fun & Popular Merch Items From the 2024 Masters

Strategy

Official swag from golf’s first major tournament of the year is some of the hardest to ...

Trendspotting: 3 Takeaways From Coachella Merch

Strategy

With Friday’s kickoff looming, here’s how the famed music festival is stoking fan excit...

Big Markets 2024: Professional Services

Where growth and innovation are occurring,...

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Big Markets 2024: Travel & Hospitality

A market that suffered the biggest financi...

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Big Markets 2024: Political

An election year and numerous hot-button i...

Big Markets 2024: Manufacturing

Strength in this market has some surprisin...

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Big Markets 2024: Technology

Ignore the short-term pain in this field a...

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An Inside Look at Top Promo Markets

Strategies, products and intel to successf...

Scammer Tries To Swindle Distributor by Posing as Sonic Buyer

News

Rich Graham spotted the con attempt, as he did last year when crooks pretending to be f...

Sherwin-Williams Celebrates Least-Loved Color With Custom Apparel

Strategy

With the help of fashion designer Dapper Dan, the paint company is looking to populariz...

Food Brands Hope Customers Will Eat Up Promo

Strategy

Cereal-themed sneakers, March Madness advent-style calendars and cheesy hair dye are am...

In The News - April 2024

News

Cooley Group, Inc . (asi/168125) has again been named one of the Best Companies to...

Rush on Tropicana Branded Merch Ensues as Once-Iconic Vegas Casino Closes

News

Some folks keen to cash in were trying to secondhand-retail Tropicana swag on reseller ...

ASI Summer Internship Program Returns in 2024

News

Promo interns will gain industry knowledge, get free ESP access and earn a chance to wi...