TIM ANDREWS BLOG
Thoughts and opinions on the advertising specialty industry
First Qtr '09 Sales Off 17.6%
Friday April 24, 2009 | Filed under:
Today we announced that first quarter 2009 sales were off 17.6%. And, in 2008, overall advertising specialty industry sales reached $19.8 billion, up 1.2 percent over 2007, as esti...
The ASI Store is open for business 24x7
Monday April 27, 2009 | Filed under:
In today's fast-paced marketplace, 24x7 is the new 9-5. So it's no wonder online sales are growing at four times the rate of offline and businesses need to offer around-the-clock ...
Words of Wisdom for These Challenging Times
Monday April 6, 2009 | Filed under:
If you advertise when everyone else stops marketing, your message is more likely to be noticed due to fewer ads in the market and your business is more likely to be remembered when...
Charitable giving: Dig a little deeper
Thursday April 2, 2009 | Filed under:
No matter what your personal situation, it's a guarantee somebody out there has it worse, which is why it's more important than ever to give.Right now, organizations like food bank...
Research for Awards & Engraving Pros
Tuesday April 14, 2009 | Filed under:
I was recently asked by Recognition Review, published by the Awards and Recognition Association, about what research, trends and information awards and engraving professionals can ...
Counselor Wins Third Neal Award, Stitches Nominated
Friday March 27, 2009 | Filed under:
Counselor magazine just won its third Neal Award in a row for editorial excellence. The Neal Awards are considered to be the Pulitzer Prize of the business press and Counselor was ...
Now’s Your Time to Advertise and Get the Word out
Monday March 23, 2009 | Filed under:
This is a time for making choices and suppliers are increasingly selecting Counselor and Advantages to get their message out.In fact, Counselor was ranked No. 1 in ad pages for 200...
Help Requested for Arts Council of Princeton
Thursday March 19, 2009 | Filed under:
I'm posting this because an organization I'm involved with needs help.The Arts Council of Princeton (I'm on the board) moved into a wonderful new building a few months ago, assumin...
ASICentral Enhances Navigation, Education and Search
Wednesday March 18, 2009 | Filed under:
One thing that really makes my day is when I visit a website that's well-designed, easy to navigate, and provides useful information - which is why I'm delighted to announce ASI's ...
Top 5 Reasons to Advertise With Catalogs During a Recession
Tuesday March 3, 2009 | Filed under:
While we're acknowledging the economic challenges of today, we're not burrowing our heads in the sand. Instead, we're leading the way to aggressively help distributors find opport...
Industry Captain Retiring After 47 Years
Monday March 2, 2009 | Filed under:
From Matthew Cohn, vice chairman of ASI Family of Companies:When Judy Moore-Keefe first began working for the Cohn family, the year was 1962 and the company was Santa Claus Industr...
Time to Get Focused on the Recovery
Wednesday February 25, 2009 | Filed under:
I'm getting tired of the doom and gloom about the economy in the news media, which was originally quick to call the beginning of this recession and is happy to continue providing t...
ASI Presents Second Virtual Trade Show
Monday August 17, 2009 | Filed under:
Back by popular demand - the ASI Virtual Trade Show. We heard your feedback following our inaugural show in May - which many attendees thought was very productive, educational and...
Who’s HOT and Who’s NOT?
Friday August 14, 2009 | Filed under:
Are you on Counselor's HOT list? See who is and who isn't.Check out ASICentral's HOT Facebook post, to see readers' comments, interact and weigh-in.In addition to the list of hot ...
SAAC and State of the Industry
Thursday August 13, 2009 | Filed under:
I participated in an industry event recently - the 2009 SAAC Show in Long Beach, California. The Specialty Advertising Association of California invited me to discuss the state of ...