Thoughts and opinions on the advertising specialty industry

Connect With ESP Chat

Connect With ESP Chat

Friday May 6, 2016 | Filed under: Community, Guest Blog, Members, News About ASI

A guest blog from ASI CTO Armughan Rafat: Imagine the business value in obtaining instant access to 50,000 people who understand exactly what you do day in and day out – like-mind...

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Fall Fashion: Can You Dig It?

Monday September 21, 2015 | Filed under: Community, Guest Blog, News About ASI

Our annual Style Issue and high-fashion shoot for Wearables is an exercise in ambition. Instead of everyday polos and T-shirts, we challenged preconceived notions of promotional ap...

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With You Every Step of the Way

Thursday August 20, 2015 | Filed under: Community, Guest Blog, News About ASI

Imagine inviting a crew of co-workers into your home for two days from dawn to dusk to shoot a commercial for your company. It happened at my house and, as you can imagine, it was ...

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Update from ASI’s CTO

Monday August 3, 2015 | Filed under: ASI Shows, Community, Guest Blog, News About ASI

There are few things more productive than getting together with your peers to brainstorm pressing issues everyone can relate to and learn from, especially when the topics concern n...

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Get Ready for the Wearable Tech Revolution

Wednesday November 5, 2014 | Filed under: Guest Blog, Using Ad Specialties

Clearly, wearable technology is arriving. Fast. Four years ago, the U.S. wearable tech market was about $6 million. This year, it’s expected to clock in at over $5 billion. These d...

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Promo Power 101

Monday April 28, 2014 | Filed under: Community, Education, Guest Blog, News About ASI

Tom Athan is a college student who produces and sells a clothing line called Dudz from his dorm room (imagine low-slung, custom-made M.C. Hammer-style lounge pants for guys and gir...

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Making a Case to Congress

Tuesday April 22, 2014 | Filed under: Community, Guest Blog, Industry Initiatives, Members

Perseverantia Vintia is a Latin motto that translates into “Perseverance Conquers.”  This sentiment is a perfect description of the fifth annual Legislative Education and Action Da...

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Online Learning Center Earns A+ Praise

Friday December 6, 2013 | Filed under: ASI Shows, Community, Education, Guest Blog

Distributor Stephanie Jackson is usually up and out of the house by 5 a.m. six days a week to work out. But on quiet Sunday mornings, this serious athlete has made it a habit to re...

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Connect Your Business

Wednesday October 23, 2013 | Filed under: Guest Blog, News About ASI

The first time I saw ASI’s new Connect™ tool in action, I felt like a kid on Christmas Day! I’ve been dreaming about a game-changing online resource just like it since Day One at A...

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Rewind on a Redesign

Friday September 13, 2013 | Filed under: Guest Blog, News About ASI

One of the things I love about working in magazines is that when you work really hard on something and are unabashedly proud of it, you have a finished product you can actually lo...

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