Vulnerability is the Key to Success

Wednesday January 6, 2016 | Filed under: ASI Shows, Community, News About ASI

I admit, I didn’t know who reality TV star and businessman Marcus Lemonis was when we secured him last year as the keynote speaker at the 2016 ASI Show® Orlando.

But since then, I’ve binge-watched The Profit and become a huge fan. His message to our overflowing audience of 1,000 on the closing day of our three-day trade show: be vulnerable, sharing with people deeply meaningful things they don't know about you to build true personal and business relationships.

Overall, his speech was about the most open, honest and, yes, vulnerable one I’ve ever heard.

“You don’t hear this stuff on my show, you won’t read about it in interviews I do, but this is who I am,” he told our audience, who were on the edge of their seats. “I was fat as a kid. I was bullied. I had an eating disorder. I was molested by a relative. I’m telling you all this because my number-one asset is vulnerability. It is the key to success.”

Wow. When’s the last time you heard a wildly successful businessman admit his deepest, most innermost thoughts? I tell you, that message – and Marcus’s kindness to so many people who sought his advice and attention – will stick with me forever.

Not only did he run over his presentation by about 20 minutes, Lemonis took a ton of time from a crazy-busy day to speak with just about everyone he met, starting with every single person in  very long line at our meet-and-greet after the keynote (which was one of only 4-5 corporate appearances he makes a year).

All morning, the multi-millionaire, who runs the $3 billion Camping World RV empire, collected business cards, gifts and even cellphone numbers from his many fans. And during a tour of the trade show floor, he seemed genuinely interested in everything – including the famous Cohn family hotdogs, which we still serve at every ASI show.

(For more on Marcus, read our story by clicking here).

The keynote was just one of many highlights from Orlando, which drew 715 exhibitors and nearly 6,000 attendees from 49 states and 18 countries – plus, an all-time record of 27 distributor companies holding big meetings at the show.

In the end, the biggest take-away from Orlando – the kick-off to ASI’s entire show season – was summed up nicely by Rita Ugianskis-Fishman, vice president and general manager of ASI Show, who said: “I was delighted that Marcus emphasized the importance of authentic personal relationships to business success. At a time when so many of us are devoted to our devices, it’s more critical than ever to take full advantage of the face-to-face relationships you can really only build at trade shows like Orlando, Dallas and Chicago.

Here’s to more openness, greater connectivity and stronger relationships in 2016 – and on to ASI Show Dallas, February 9-11 at the Kay Bailey Hutchison Convention Center and ASI Show Chicago, July 12-14 at McCormick Place.