Red Letter Day for Charity

Thursday March 29, 2012 | Filed under: News About ASI, Using Ad Specialties

Every year, ASI’s administrative staff puts together a wonderful silent auction to raise money for the American Red Cross using sample promotional products sent by suppliers and featured in ASI magazines.

Last year, ASI employees raised $1,762. But this month, they raised a record-breaking $3,000 – a total ASI Chairman of the Board Norman Cohn is matching through the United Way, for a grand total of $6,000 to be donated to our local Red Cross chapter.

The Red Cross, our nation’s premier emergency response organization and biggest blood bank, also offers neutral humanitarian care to the victims of war and compassionate services that help the needy and provide support and comfort for military members and their families.

Such services are dear to everyone’s heart at ASI. Since 2003, company fundraisers have raised nearly $2 million in cash and goods for worthy causes, including the Adopt-A-Family program, and food banks and homeless shelters in or around company headquarters in Bucks County, PA.

At this year’s auction, employees had an amazing array of products to choose from, including an Oakley “Kitchen Sink” backpack, a wooden chess set, bottle of wine and a cheese board.

The biggest hit of the two-day auction: grab bags full of miscellaneous samples that sold for $3 each, for a total of 140 sold, raising $420.

It just goes to show you – everyone likes cool products and hot bargains!

What charities does your company regularly contribute to, and how creative have you gotten in devising fundraisers? Let me know by posting a comment or e-mailing me here. I’m also on Twitter, LinkedIn and YouTube.