Log On and Learn
Wednesday April 20, 2011 | Filed under:
The phrase of the day at our most recent Virtual Trade Show was “social media.” Everyone wants to know how to better promote their business using online hawkers like Facebook, Twitter, LinkedIn and YouTube.
Hopefully, everyone’s questions were answered at ASI’s social media class during the show, which in itself attracted more than a thousand visitors.
All told, there were an average 524 visitors per booth, and visitors stayed an average 63.5 minutes, conducting 723 one-to-one chats and viewing 1,025 documents and 562 webcasts.
One participant told us she was thrilled to attend in her PJs and slippers, which is the real beauty of virtual shows. No matter where you are – or how you’re dressed – you can log on and learn, network and sell.
If you missed this week’s virtual event, you can access it now on-demand – another great perk.
And stay tuned for our next show, scheduled for June 14. As always, it will feature top suppliers, virtual show booths, extensive education, multimedia demos, digital catalogs, online sample requests, and tens of thousands of dollars in prizes. Registration is free.
We know the all-day, online events are effective because exhibiting suppliers experience an average 24% increase in ESP searches the day after each show.
And, don’t forget – you can attend education classes that are applied to your BASI or MASI certificates right from the show floor.
While virtual events won’t replace in-person shows (San Diego is May 18-20) you can’t beat the ease and value.
If you were at the show, tell me your experience – and offer any suggestions for improvement – by posting a comment or emailing me here. I’m also on Twitter, LinkedIn and YouTube.