Counselor Names Power 50

Tuesday November 8, 2011 | Filed under: ASI Shows, Community, Industry Initiatives, Members, News About ASI

Timidity has no place in business. And if Polyconcept’s recent history has shown us anything, it’s exactly that. When Polyconcept’s Philippe Varnier, Yann Leca and David Nicholson purchased Trimark Sportswear, they changed the game by becoming the first major supplier to sell both hard goods and apparel.

This big, bold move also helped propel them from No. 8 to No. 1 on this year’s Counselor Power 50 list.

By definition, the business leaders on our annual list set the agenda for the market, provide successful examples for others to follow and, ultimately, dictate how business is done in the ad specialty industry. Last night we honored them for their outstanding business acumen at the fifth annual ASI Power Summit in Dana Point, California.

Here’s the top of the 2011 Counselor Power 50 list:

  1. Philippe Varnier, Yann Leca and David Nicholson, Polyconcept 
  2. Marty Lott, SanMar (asi/84863)
  3. Kevin Lyons-Tarr, 4imprint (asi/197045)
  4. Greg Muzzillo and Vera Muzzillo, Proforma (asi/300094)
  5. Marc Simon, Halo Branded Solutions (asi/356000)
  6. Eric Bensussen and Jay Deutsch, BDA (asi/137616)
  7. Thomas Myers and Hank Harrell, Broder Bros. (asi/42090)
  8. Rich Witaszak, Staples Promotional Products (asi/120601)
  9. Gene Geiger and Jo-an Lantz, Geiger (asi/202900)
  10. Nicolas Paillot, Norwood and BIC Graphic North America (asi/40480)

 For the complete Counselor Power 50 ranking, click here. For photos of the Power Summit and Monday’s awards ceremony, click here.

It’s also worth noting the newcomers who hit the list for the first time, since they’re definitely among the ones to watch. They are:

  • Fred Parker, CEO of Bluegrass Promotional Marketing
  • Daniel Tsai, Jennifer Tsai and Glenn Oyoung, leaders of Tri-Mountain (asi/92125)
  • Billy Dolan, Vivian Lo and Jason Miller, CEO/owners and president of Camsing Global
For more info and details on why these leaders moved up – or down – read the upcoming December issue of Counselor and check it out online at

Let me know what you think of this year’s ranking by posting a comment or e-mailing me here. I’m also on Twitter, LinkedIn and YouTube.