Media Stats Tracks Your ROI

Monday August 23, 2010 | Filed under: Member Benefits, News About ASI

There’s no question advertising is vitally important for any business. (It’s the first name of ASI!) Now, we’re offering a new way for advertisers in our print publications to effectively gauge their advertising ROI through ASI Media Statistics, which tracks results for ESP, LogoMall and print – all in one place.

 It couldn’t be easier. Every month, suppliers can either check their inbox or go online to review a set of comprehensive reports tracking all ASI magazines, catalogs and editorial mentions for advertisers. We’ve been offering similar stats for ESP and LogoMall customers for years, so adding print was the next logical step.

A team here at ASI consolidates all the data from a variety of sources to create a tailored report for each advertiser. In addition, if an advertiser sends us a list of their competitors, we’ll track those ad pages as well, so the advertiser can see just how their company stacks up. It makes strategizing and planning a snap.

To read our press release about this latest service, click here. To review ASI Media Statistics, click here.

ASI offers numerous print advertising opportunities, including our eight catalogs and six magazines: Advantages, Counselor, Successful Promotions, Stitches, Supplier Global Resource and Wearables. It’s worth noting that ASI publications have recently won 35 national editorial awards, including three Jesse H. Neal Awards – considered the Pulitzer Prize of B-to-B journalism.

Let me know what you think is the most effective advertising vehicle by posting a comment or emailing me here. I’m also on Twitter, LinkedIn and YouTube.

P.S.  I can’t help but suggest you ask other magazine publishers to provide equivalent reports, and then – if they can! – compare your ROI from ASI magazines and digital media with any of our competitors.  Hands down, we provide the best ROI you can get – and that’s based on conversations with our advertisers.  If you get reports that show otherwise, drop me an email because I want to know.