ESP Searches Jump After Virtual Trade Shows
We held our fourth virtual trade show this week and all distributor feedback to date can be summed up in one word: great.
We know the all-day, online event is effective because exhibiting suppliers experience an average 24% increase in ESP searches the day after each show. And more searches mean more sales.
On average, exhibitors at Wednesday's virtual trade show - ASI's fourth - spent 66 minutes in the virtual environment and exchanged 4,548 instant messaging chats. And distributors completed 5,404 supplier surveys.
Wednesday's show featured several top suppliers, including Tri-Mountain/Mountain Gear (asi/92125), Americanna Co. (asi/35730), Graphco Line (asi/57956) and The Magnet Group (asi/68507). Exhibitors showcased everything from bumper stickers, key tags and bottled water to apparel, phone accessories, food and gifts.
If you missed this week's show, you can access it on-demand at www.asicentral.com/vts through June 15.
Everyone I've talked to says the virtual experience is a terrific way for distributors to chat one-on-one with suppliers providing interactive video at their booths - while drinking coffee from the comfort of their office.
Virtual events certainly won't replace our bricks-and-mortar shows (New York is next week!) , but definitely qualify as an added bonus. So we'll host two more this year, on Wednesday, June 16, and Wednesday, September 22.