Blog On! Stitches’ Social Media Site Scores Major Recognition

Monday February 15, 2010 | Filed under: Community, News About ASI

These days, just about anyone can blog - but it's pretty hard to create a social media site that serves a real purpose and actually gets people communicating.

For these reasons - and many more - Stitches magazine's social media site was recently nominated for a 2010 Jesse H. Neal Award. The magazine's editor and social media master is Nicole Rollender, who created the site in 2008.

The Neal Awards, established in 1955 to recognize and reward editorial excellence in business media publications, are considered the "Pulitzer Prize of the business media."  Stitches is nominated in the category of "Best editorial use of social media."

I'm sure the Stitches entry stood out because it's clear Nicole is a hands-on editor, posting blog entries, videos and other content that helps readers and routinely sending email blasts alerting them to new features and chat times. She's a familiar presence on the site, chatting with readers at all hours.

Celebrating its 23rd year, Stitches magazine is the voice and vision of the embroidery industry.  The site Nicole created for readers has a growing audience of 1,500 members, including embroiderers, screen printers, machine technicians, distributors, suppliers, digitizers and apparel designers. 

The ultimate goal, she says, is an online hub where Stitches readers can connect in real time and feel like they're part of a community.  Members can reach out, network, post questions and photos and discover new trends and fresh ideas that can help them grow their business.

To check it out, sign in at

And let me know how social networking is helping your business by posting a comment or emailing me here.  Of course, I'm also on Twitter, LinkedIn and YouTube.