Interesting Research Results
While the headlines this week were about industry sales being off, we dug deeper to figure out what separated the winners from the losers.
Of all the reasons we checked, here are two numbers that matter:
Among those distributors reporting an increase in sales for the first quarter of 2009, 71% had ESP Online. Among those reporting a decrease in sales, only 59% had ESP Online.
Our research geek says "the difference is significant at the 95% level of confidence" -- which he patiently explained to me translates to "this is definitely NOT a coincidence."
If you're using ESP Online from ASI, you're using a business management tool that truly sets you apart, and gives you a real advantage in finding ideas that matter and creating proposals that close business -- now more important than ever.
If you're not yet using ESP Online, visit asicentral.com/esp to learn more and sign up for a free demo to see what you're missing.
Also, look through the other recent blog posts for useful resources, marketing tools and business tips to help you in this challenging economic time.
Tell me how you're boosting business by posting a comment on the blog now or emailing me here.