ASI Launches Assistance for Flood Victims

Monday June 16, 2008 | Filed under: Community, Industry Initiatives, News About ASI

During the past several days, I'm sure you have joined me in thoughts and concerns for the tens of thousands of innocent people whose lives have been disrupted by flooding across several Midwest states. The photos and videos are nearly unbelievable.

For those of us at ASI, the news and the visuals are very personal:

-- The Norman Cohn Family is originally from Iowa, and ASI Computer is based in Cedar Falls. Several employees have lost personal possessions or sustained flood damage to their homes.

-- I'm originally from Columbus, Indiana, and much of that rural town of 40,000 is under water or swept away.

To help those in need of immediate food, shelter and clothing, the Cohn Family and ASI are making a cash contribution of $25,000 to the American Red Cross on behalf of its employees and 25,000 members. In addition, the Cohn Family and ASI will make a second $20,000 donation when total industry contributions reach $100,000.

Visit http://american.redcross.org and designate your gift to the Disaster Relief Fund. Any amount will help and is greatly appreciated, as officials said this morning this fund needs to be replenished. To ensure your gift is counted by ASI, fax a copy of your donation receipt to Mark Quinn, chief financial officer, at 215-953-3908. Or mail it to Mark at Advertising Specialty Institute, 4800 Street Road, Trevose, PA 19053.

We have been advised that shipments of product aren't preferred at this time, due to challenges associated with distance and logistics.

Your generous giving in recent ASI charitable drives -- for the victims of the Florida hurricanes and later for the tsunami in South Asia -- was a warm reminder that we are a compassionate, caring industry. Please join me in making this another remarkable effort.