ASI Acquires TEAM Task Force, Canada - More Sales for Firms - Listen to Conference Call

Tuesday September 4, 2007 | Filed under: Industry Initiatives, Members, News About ASI, Using Ad Specialties

Leslie, Fred and I hosted an industry conference call about ASI Canada on Wednesday, Sept. 5.

Distributors, suppliers and decorators in Canada have been asking me for more ways to connect and do more business, and U.S. customers have expressed an interest in doing more business with companies in Canada. I believe that there are also many untapped opportunities in Canada for U.S.-based suppliers and distributors and ASI intends to help companies discover those.

To listen to the recording, click here.

So today I’m excited to announce that ASI has acquired TEAM Task Force, a successful promotional products organization that has been providing resources to grow sales for its members in Canada for over 20 years.We’ve been getting to know the founders of TEAM Task Force, Fred and Leslie Oesen, and their well-respected business, over the past several years. They have introduced me to colleagues in Canada – who admire them for how they run their business and for their ongoing contributions to the promotional products industry.

Fred and Leslie Oesen

Click on their picture to listen to Leslie’s comments, or click: Listen Now

They will continue to work for ASI in Toronto and the new organization will become ASI Canada.

Our teams have worked together to provide a new membership package for ASI Canada that provides distributors, suppliers and decorators with more business-building tools from ASI to increase sales and profits.

The new package includes access to:

  • ESP Online - the leading product search and marketing database
  • Four admissions to one of the five ASI Shows! – including Orlando and Las Vegas, the most popular with our Canada members
  • Spring and fall selling seminars
  • Advertising opportunities in ASI’s award-winning magazines
  • Up to 25% savings on shipping with UPS
  • Up to 65% off freight shipping with UPS

Current members of TEAM Task Force have options to join ASI Canada and membership is open to qualified distributors, suppliers and decorators across Canada.

Distributors, suppliers and decorators who are members of TEAM Task Force, and not ASI, will automatically become members of ASI Canada at no charge through the end of the year, at which time convenient options will be available for annual renewal. Distributors, suppliers and decorators who are members of both TEAM Task Force and ASI will also automatically become members of ASI Canada and will have one annual membership fee at renewal time.

We will be making several additions to our products and services, including our magazines and Websites, to integrate a more North American approach. Please bear with us as we move through this transition. We look forward to meeting many of you personally, as Dan O’Halloran, senior vice president of distributor sales and Susanne Curry, vice president of marketing, join Leslie and Fred for their fall seminar tour. The schedule is available on our Canadian website, at

More details about ASI Canada and the membership package will be mailed to members in coming days.

Contact:, and if you’re a distributor, email Dan O’Halloran, senior vice president for distributor services, at Please let me know how we’re doing.

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