Education has remained in the top 5 markets in the promotional products industry for decades, and you may be interested in tapping into this lucrative market. We’ve compiled this market spotlight to help you along the way!

The Buyers:

Education buyers range from K-12 schools to adult education organizations, universities and charter schools. All these buyers need promotional items to either increase their reach, promote school spirit or for other functional uses.

Products They Need:

Many schools are making an extra effort to keep students engaged by holding various contests on social media and giving out branded hoodies, T-shirts and joggers as prizes. School uniforms have always made up a large segment of the market, and as warmer weather approaches, field days and spring sports will need uniforms, soccer jerseys and athletic gear.

Product Bundle Ideas:

There are countless opportunities for product bundles in the education market, but a few include teacher appreciation gift baskets, safety kits, sanitation packages and logoed apparel bundles.

Talking Points:

When reaching out to school administrators to discuss promotional needs, be mindful that professionals in this market are some of the busiest you’ll encounter! Instead of setting up a lengthy pitch meeting, consider asking for just a few minutes to have a quick phone call. Additionally, try your best to pitch during the spring and summer, which are their purchasing seasons. Once you have them on the line, make sure you’re leaning heavily on budget-friendly items, as many educational institutions don’t have a lot of extra cash to invest. Emphasize the value you can provide with your promotional solutions.

 

What are some insights you can share about the education market? Let us know on our Facebook page!