C.J. Mittica

  • Editor-in-Chief of Advantages

C.J. Mittica is the editor-in-chief of Advantages and has previously served as editor for Counselor and Wearables. He owns a lot of promotional T-shirts, which makes him an expert.

Unlock the Power of Storytelling

In this Strategy Session podcast, award-winning columnist and author Kindra Hall...

Banners And Signs Worth Seeing

Banners and signs call attention to a client's store, trade show booth and more....

The Scariest Promotional Product In America

In the first week of September, red balloons began mysteriously appearing in a small...

How To Cold Call With Purpose

Once the second leading method of generating promotional product business, cold calls...

Minor League Baseball: 5 Ridiculous (In The Best Way) Promotions

Minor league baseball promotions are, well, you can insert just about any adjective...

Minor League Baseball: Behind the Bobblehead

Josh Laird always wanted to go to an Altoona Curve game. So when the date of Friday,...

Minor League Baseball: Bastion of Promotional Creativity

The greatest promotional spectacle in America can be found at your nearest minor league...

Oh Yes, Kid Rock Campaign Merch Is Available To Buy

"Are You Scared?" That's the question musician Kid Rock posed on ...

How To Become A Better Networker

In this Q&A, The Networking Motivator reveals how to build relationships and mingle wit...

It's Bacon Vs. Tacos In Baseball's Epic Food Fight

Minor league baseball right now is just as much an all-you-can eat buffet as a sport....

A Teenager Explains Fidget Spinners

Adults don't get them. Schools are banning them. So what's the hook of fidget spinners?...

Master Video For Your Business

If you’re not creating and posting your own videos, you’re missing out on a huge social...

Nugget-Hungry Teen Sets Retweet Record ... And Then Sells Tees For Charity

"Don't let hunger happen to you" goes the slogan from the Snickers commercials....

Q&A: How To Align Sales And Marketing

Aligning the two sides will not only improve results, but allows sales reps to speak th...

Promotional Product State and Regional Sales Report

A look inside the state of sales in the promotional product industry.

Creative Secrets From The Advantages Product Video Winner

SnugZ USA (asi/88060) claimed the first Advantages Product Video Contest with...

A Cure For Promo’s Ailing Pharma Sales?

A new product innovation offers tantalizing possibilities for pharmaceutical branding.

Top Trends From The ASI Dallas Show Floor

Even as the calendar turned over to February, The ASI Show Dallas still carried the...

6 College Apparel Trends

Win over high school and college kids with the latest apparel trends. The...

Under Armour Quietly Entering Promotional Products Industry

Long sought by distributors and end-buyers, Under Armour is finally entering the indust...

Competing for Clients in the Promotional Products Industry

Industry vets Heather Sanderson and Craig Nadel discuss ways to set yourself apart from...

Raising Capital in the Promotional Products Industry

Industry veterans Vera Muzzillo and Bill Korowitz discuss the current state of lending ...

Mergers & Acquisitions in the Promotional Products Industry

Norm Hullinger and Jeff Lederer discuss whether industry consolidation is merely a big ...

Power 50 - No. 23 Ely, Taly & Sharon Eyal, ETS Express

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 24 Joe Fleming, Hub Pen

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 25 Glenn Chamandy, Gildan Activewear

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 26 Ira Neaman, Vantage Apparel

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 22 Sai Koppaka & Alan Tabasky, BEL USA

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 27 Deb Taylor, Taylor Corporation

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 28 Jack Ma & Daniel Zhang, Alibaba Group

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 29 Eric Belcher, InnerWorkings

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 21 Jay Deutsch & Eric Bensussen, BDA

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 30 Paul Bellantone, PPAI

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 20 Chuck Fandos & Chris Lee, Brand Addition

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 31 Kurt Kaeser & Gregg Emmer, Kaeser & Blair

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 19 Don Leblanc, Vistaprint

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 32 Robert Beaver & Henrik Johansson, Zazzle.com & Boundless

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 33 Alan Vaught, Evans Manufacturing

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 18 Marc Roy, Fred Parker & Alan Chippindale, A Brand Company

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 34 Brandon Mackay, SnugZ/USA Inc.

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 17 Marc Katz, CustomInk

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 35 Jason Robbins & Steve Paradiso, ePromos Promotional Products

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 36 Craig Nadel & Craig Reese, Jack Nadel International

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 37 Ted Stahl, GroupeSTAHL

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 38 Mitch Mounger, Sunrise Identity

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 39 Craig Callaway, eCompanyStore

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 40 Dilip Bhavnani, Sunscope Group of Companies

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 41 Chris Vernon, The Vernon Company

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 42 Bill Smith Jr., Brown & Bigelow

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 43 Heather Sanderson, Overture Premiums & Promotions

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 44 Rick Mouty, Profill Holdings

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 45 Forrest Fairley, Safeguard Business Systems

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 46 Lori Kates, Imagen Brands

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 47 Larry Cohen, Axis Promotions

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 48 Paul Lage, Gill Studios

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 49 Larry Zavadil & Justin Zavadil, American Solutions For Business

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 50 Chelsea Grayson, American Apparel

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 16 Edgar Hernandez & Emmanuel Bruno, BIC Graphic

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 15 Bill Korowitz, The Magnet Group

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 14 Trevor Gnesin, Logomark

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 13 Kevin Plank, Under Armour

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 12 Ross Silverstein, iPROMOTEu

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 11 Jonathan Isaacson, Gemline

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 8 Gene Geiger & Jo-An Lantz, Geiger

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 6 Gene Colleran & David Nicholson, Polyconcept

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 5 Greg Muzzillo & Vera Muzzillo, Proforma

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 4 Marty Lott & Jeremy Lott, SanMar

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 10 Jeff Lederer, Prime Line

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 7 Marc Simon, HALO Branded Solutions

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 3 Norm Hullinger, alphabroder

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 2 Kevin Lyons-Tarr, 4imprint

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Power 50 - No. 1 CJ Schmidt, Hit Promotional Products

Welcome to the 2016 Power 50 list, which ranks the most influential people in the...

Bess Cohn Memorial Humanitarian Award 2016 - Art Livingston, Marlo Plastic Products Inc.

The first morning Art Livingston spent at the orphanage in Kenya, the temperature was...

Distributor Family Business of the Year 2016 - Williams & Associates

The loving marriage of two high school sweethearts forms the foundation of a...

International Person of the Year 2016 - LeeAnn Schumacher, BDA

Sourcing traces a product back to its (often) far-flung origins, and LeeAnn...

Promo Products in Israel: Our Branding Reflection

When you travel halfway around the world, what do you expect to see? A reflection of...

Examples of Twitter Done Right … And Wrong!

At a loss with social media? Our experts use actual posts from businesses to...

Example of A LinkedIn Profile Done Right … And Wrong!

At a loss with social media? Our experts use actual posts from businesses to...

Examples Of Facebook Done Right … And Wrong!

At a loss with social media? Our experts use actual posts from businesses to...

Marketing Lessons From the Presidential Election

Think the presidential election is just about politics? In reality it's America's...

How One Distributor Became Trump's Go-To Iowa Promo Firm

In 2010, 60 Minutes broadcast a segment about Newton, IA, and its struggling...

The Essential Role Of Promotional Products in Politics

Investing millions in promotional products helped fuel the unexpected rise of Donald...

Biggest Questions in the Promo Products Industry

For the biggest questions in the industry, here are the answers that will...

Why Is Under Armour Turning Down Millions Of Dollars?

In thousands of emails and sales calls around the country, the customer lobs an...

Why Does Peyton Manning Love Budweiser So Much?

If you were one of the 112 million viewers who watched the NFL's gold-encrusted...

Q&A: Eco Promotional Items

Data from ASI's most recent Ad Impressions Study found that 42% of end-users have...

Supplier of the Year - Brighter Promotions

You need a certain glow to be the best, and at Brighter Promotions it applies to...

David Bowie’s Promotional Legacy

David Bowie died Sunday at the age of 69 from cancer. His death was a gut punch to...

The Branding Makeover of a Famed Children’s Author

Even if you don't work in marketing or promotional products, the notion of brand is...

Slideshow: Pantone’s Colors of the Year

Pantone steers the direction on color usage in everything from fashion to interior...

Best Perks From The Best Places To Work

Glassdoor.com just unveiled its Best Places to Work list for 2016, and the new...

Editor's Letter: Dream Come True

If you had an unlimited budget, what would you buy? (Put me down for a house on the...

Editor's Letter: That '70s Shoot

On the day of our annual high-fashion shoot, the photo studios at ASI entered a time...

Google Expands Appeal of Wearable Technology

With two new announcements, Google is looking to expand the appeal of the wearable tech...

Editor's Letter: The Age of Learning

It's painful to watch my Dad use the internet. The simplest tasks require an endless...

Editor's Letter: Get Your Fill

Our July issue is so full of content, I can barely get a word in edgewise. Here's...

Personal Airbags Offer Protective Cushion

Personal airbags are the latest advance in safety.

LG Inching Up with Newest Wearable

LG’s newest device is a modest smartwatch improvement.

PVC: Print Very Carefully

The biggest apparel brands in the world are phasing out PVC inks – and putting plastiso...

Launch Sequence

Even in the early stages, the Apple Watch has made an impact.

Cost Control

Define your shop and ideal customers before giving in to price demands.

It Takes Imagination

Creative vision and expertise can make the T-shirt a branding powerhouse.

Building A Better T-Shirt

Lucrative and wildly popular, the T-shirt is at the top of its game. Now we just need t...

Price Watch

Apple reveals the release date, pricing and more for its smart timepiece.

Steve Wozniak Stars At ASI Orlando

Apple founder Steve Wozniak headlined the first trade show of the year with a look at t...

CES Show Report: Wearing In

Wearable tech invades the mammoth Consumer Electronics Show.

How to Market Your Business With Self-Promos

Any business conversation about marketing begins (and often ends) with a digital...

Leather Layer

How to embroider safely on leather apparel.

8th Annual Wearables Apparel Design Awards

What does a winner look like? These incredible pieces will show you.

The Future is Now

The next revolution in apparel? Digital clothing that will forever alter branding and r...

One Smart Apple

The much-anticipated Apple Watch will be successful – but maybe not revolutionary.

Let’s shake things up

We are the nation of the busy. Americans work more hours than residents of any other...

Wearables Top Decorator

In the last challenge of the year, whose entry belongs in an art gallery? Plus, we name...

Top Trends For 2015

What’s now and what’s next? We take a look ahead.

Wearables Top Decorator

Branded apparel hits the campaign trail, where every vote counts. What shirt has the hi...

The Tiniest of Revolutions

Nano science can change the world, but its apparel rep needs mending.

The T-Shirt That Thinks

The next revolution in apparel? Digital clothing that will forever alter branding and r...

How to Market Your Business With Self-Promos

Any business conversation about marketing begins (and often ends) with a digital...

Fall Fashion Preview

Decoration Hits The Streets Our "W By Wearables" clothing line and shoot took a...

Wearables Top Decorator

Mixed media designs take a creative touch. Who can combine screen printing and embroide...

Tough As Leather

Good technique can overcome the fear of an expensive mistake.

The Big Picture

It was about four and a half months ago when we first sat down to plan our massive...

Dirty Jobs: Uniforms Edition

When it comes to apparel, you'll find one thing at the intersection of presentation...

Wearables Top Decorator

The next challenge of our elite decoration contest: create and print an awesome logo fo...

Wearables Top Decorator

Our elite decoration competition returns for 2014. The first challenge: Conquer the dre...

Back On Top

Screen printers don't lack for challenges. Learning new techniques, dealing with...

Get Equipped

The equipment you have for plastisol isn’t always ideally suited for waterbase. Here is...