Latest

New Swag Collection Celebrates 25th Anniversary of Hocus Pocus
New Swag Collection Celebrates 25th Anniversary of Hocus Pocus

Branded merchandise includes T-Shirts, a mug, a faux leather bag, a journal and more.

Why The Medium Of T-shirts Matters
Why The Medium Of T-shirts Matters

When it comes to T-shirts, the medium isn't always the message, but the founders of sustainable brand Allmade Apparel believe it should be. ...

Fastest-Growing Canadian Companies, 2018
Fastest-Growing Canadian Companies, 2018

Top 10 largest growers among both distributors and suppliers, as measured by sales increases between 2015 and 2017. Read more abou the...


Fastest-Growing Suppliers, 2018

Top 10 largest growers, as measured by sales increases between 2015 and 2017. Read more abou the fastest-growing supplier, Wholesale Cutting...


Fastest-Growing Distributors, 2018

Top 10 largest growers, as measured by sales increases between 2015 and 2017. Read more abou the fastest-growing distributor, The IdeaBox, ...


ASB Names Zezzo as VP

Top 40 distributor American Solutions for Business (asi/120075) has hired Dana Zezzo to be the firm's new VP of marketing & vendor relations....


STORMTECH Launches Fall 2018 Collection

In a Nutshell *STORMTECH has launched new apparel styles for the fall, with waterproof and thermal shells, ergonomic fits and more. ...


Costco Partners With Distributor, Offers Promo Products Online

The website features categories like apparel, pens, bags and tech products.


Desirable Employee Gifts

Companies can thank employees with a pat on the back, a few extra bucks in their paycheck, and a thoughtful promotional gift. For the latter,...


Promo Firm Partners with ‘Green,’ Socially Responsible Thai Company

Thailand-based SRANN helps rural Thai women learn to grow organically to help create products that are sustainable and natural -- and that can be s...

Products

Why The Medium Of T-shirts Matters
Why The Medium Of T-shirts Matters

When it comes to T-shirts, the medium isn't always the message, but the founders of sustainable brand Allmade Apparel believe it should be. ...

STORMTECH Launches Fall 2018 Collection
STORMTECH Launches Fall 2018 Collection

In a Nutshell *STORMTECH has launched new apparel styles for the fall, with waterproof and thermal shells, ergonomic fits and more. ...

Promo Firm Partners with ‘Green,’ Socially Responsible Thai Company
Promo Firm Partners with ‘Green,’ Socially Responsible Thai Company

Thailand-based SRANN helps rural Thai women learn to grow organically to help create products that are sustainable and natural -- and that can be s...

Why T-Shirts and Activism Go Hand-in-Hand
Why T-Shirts and Activism Go Hand-in-Hand

Due to technological advances and the country's divided political views, protest merchandise has never been more popular. We asked screen...

Mergers & Acquisitions

Chocolate Inn/Lanco Parent Acquires Screen Printers Design
Chocolate Inn/Lanco Parent Acquires Screen Printers Design

NC Chocolate, the parent company of Chocolate Inn/Lanco (asi/44900), has purchased Screen Printers Design Inc. (SPD). Financial details of the...

Ennis Buying A Print Communication Company
Ennis Buying A Print Communication Company

Wright Business Graphics, Inc. reportedly had $58 million in sales last fiscal year.

Russell Athletic Partners With Boxercraft To Court Collegiate Market
Russell Athletic Partners With Boxercraft To Court Collegiate Market

Boxercraft will manage Russell Athletic’s collegiate business, including sales, fulfillment and associated licensing obligations.

Costco Partners With Distributor, Offers Promo Products Online

The website features categories like appar...


Sale of HALO To TPG Growth Completed

In a Nutshell *The deal was...


Flywheel Brands Acquires 127 Press

Distributor Flywheel Brands (asi/212986)...

Case Studies

New Swag Collection Celebrates 25th Anniversary of Hocus Pocus
New Swag Collection Celebrates 25th Anniversary of Hocus Pocus

Branded merchandise includes T-Shirts, a mug, a faux leather bag, a journal and more.

Promo Firm Partners with ‘Green,’ Socially Responsible Thai Company
Promo Firm Partners with ‘Green,’ Socially Responsible Thai Company

Thailand-based SRANN helps rural Thai women learn to grow organically to help create products that are sustainable and natural -- and that can be s...

Hops & Hair Metal: Brewery Partners With Legendary Rock Band
Hops & Hair Metal: Brewery Partners With Legendary Rock Band

A popular '80s band who titled their second album High and Dry is going for something decidedly different with its latest promo. Def...

Case Study: Shark Week-Branded Socks Are Here

Sock Fancy has created the first ever offi...


Promo Distributor Only Sells Made-in-the-USA Products

Authentically American lives up to its nam...


Drake Lets Fans Personalize Tour Jacket

The personalization offering signals an em...

Awards

2018 Hot List
2018 Hot List

Meet the new stars shaking up the promo market with their ambition, empathy and passion to be the very best.

Best Places to Work 2018
Best Places to Work 2018

Counselor honors the top industry workplaces through an exclusive survey and rankings. Click on the company links below to find out what makes...

Top 40 Distributors 2017
Top 40 Distributors 2017

Counselor’s exclusive ranking of the distributors with the most revenue in the ad specialty market.

Top 40 Suppliers 2017
Top 40 Suppliers 2017

Counselor’s exclusive ranking of the suppliers with the most revenue in the ad specialty market.

How-To

How To Use LinkedIn to Reach Key People
How To Use LinkedIn to Reach Key People

Take these all-important steps to up your success rate in finding decision-makers on the leading business social media site. 1. Complete Your...

How To Win Over Key People
How To Win Over Key People

Don’t look for the decision-maker by using a hard sell. Start with getting key people on your side first to build trust and goodwill.

How To Sell Trophies and Awards
How To Sell Trophies and Awards

The "everyone gets a trophy" approach to youth sports may have its detractors, but for promo distributors, it's a welcome opportunity. Here are...

Bring Fuzzy Images Into Focus
Bring Fuzzy Images Into Focus

There are a variety of tools you can use to convert low-quality raster art into sharp vector images.