Latest

Pepsi Has A New Promo Products-Fueled Rewards Program
Pepsi Has A New Promo Products-Fueled Rewards Program

Once upon a time, Pepsi was the choice of a new generation. Now, the soft drink brand is eager to leverage both its historical...

Supplier Phones Down
Supplier Phones Down

Supplier EMT (asi/52263) is experiencing issues with phone service and has asked distributors to message them via their social media pages or to...

Q&A: Why Decorators Need Online Design Tools
Q&A: Why Decorators Need Online Design Tools

Many apparel decorators and distributors worry about how they can compete with large-scale e-commerce sites like Custom Ink. Though it's...


Distributors, Decorators Share Business Fears

As a small-business owner, what are some of your biggest fears? We checked in with Wearables readers to find out the kinds of issues and dilemmas...


Bonnaroo Surprises Attendees With Swag Packages

With three weeks until Eminem, The Killers and a smorgasbord of performers take the stage at the Bonnaroo Music & Arts Festival, attendees...


Promo Supplier Recalls Wireless Chargers

Bluefin International, which does business as LogoIncluded (asi/67837), is voluntarily recalling wireless phone chargers in conjunction with the...


In Memoriam: Zachary Tyler, Creative Marketing Concepts

Zachary Tyler, CEO of Creative Marketing Concepts (CMC, asi/170631) in San Francisco, CA, has passed away, the company announced this week. He...


Kaeser & Blair Hosts 4th Annual Sales Leader Summit

Top 40 distributor Kaeser & Blair (asi/238600) hosted its fourth annual Sales Leader Summit in San Diego last week in conjunction with...


Charles River Apparel Builds Teamwork Through Mini Golf

Top 40 supplier Charles River Apparel (asi/44620) understands the old adage "drive for show, putt for dough." The Sharon, MA-based apparel...


HALO To Be Acquired By TPG Growth

Counselor Top 40 distributor HALO Branded Solutions (asi/356000) announced today that it is being acquired by TPG Growth, a platform of global...

Products

Mental Health: Combat On-the-Job Stress & Frustration Flare-Ups
Mental Health: Combat On-the-Job Stress & Frustration Flare-Ups

Modern life has people stressed out. Everything from the rapidly quickening pace of commerce to increased job responsibilities and...

Must-Have Wearable Technology
Must-Have Wearable Technology

One in four Americans owns a wearable device, and the number just keeps rising. The promo industry has gotten the message and continues to roll...

Energizing Team & Spirit Products
Energizing Team & Spirit Products

More than half of Americans identify themselves as sports fans. And if there's anything to know about sports fans, they are willing to pay to...

Entertaining Toys & Games
Entertaining Toys & Games

Fact: 100% of people like to have fun. Promotional games and toys help anyone rediscover the joy of play by finding the kid in all of us. They're...

Mergers & Acquisitions

HALO To Be Acquired By TPG Growth
HALO To Be Acquired By TPG Growth

Counselor Top 40 distributor HALO Branded Solutions (asi/356000) announced today that it is being acquired by TPG Growth, a platform of global...

Talbot Marketing Acquires Harp Promotions
Talbot Marketing Acquires Harp Promotions

London, ON-based Talbot Marketing (asi/341500) has acquired Mississauga-based Harp Promotions. Financial terms of the transaction were not...

CIC Acquires eCompanyStore
CIC Acquires eCompanyStore

When Bob Herzog took over as CEO of Corporate Imaging Concepts (CIC; asi/168962) last year, he said he wanted to turn the Northbrook, Il-based...

Traxium Buys Two Print Firms

Ohio-based Traxium LLC, whose holdings...


TSC Apparel Acquires Thinc Actionwear

Top 40 supplier TSC Apparel (asi/90518)...


Ennis Purchases Allen-Bailey Tag & Label

Top 40 supplier Ennis (asi/52493),...

Case Studies

Promotional Products and the #RedforEd Movement
Promotional Products and the #RedforEd Movement

Teachers are seeing red - and they want the public and politicians to do so too. In that, there could be opportunity for the promotional products...

Promotional Products Were Everywhere At Wizard World Comic Con
Promotional Products Were Everywhere At Wizard World Comic Con

From free swag to swanky branded merchandise, Wizard World Comic Con Philadelphia abounded with promotional products. There was everything from...

Bonnaroo Surprises Attendees With Swag Packages
Bonnaroo Surprises Attendees With Swag Packages

With three weeks until Eminem, The Killers and a smorgasbord of performers take the stage at the Bonnaroo Music & Arts Festival, attendees...

The Weeknd Teams With Marvel For Limited Edition Merch

With the colossal success of Avengers:...


Case Study: BrandVia’s Swag Studio

While the business world is becoming...


Emblems Elevate Food Festival Gear

Culinary apparel manufacturer ChefWorks...

Awards

Best Places to Work 2018
Best Places to Work 2018

Counselor honors the top industry workplaces through an exclusive survey and rankings. Click on the company links below to find out what makes...

Power 50 2017
Power 50 2017

Our 12th annual ranking features founders, innovators and 13 newcomers.

Top 40 Distributors 2017
Top 40 Distributors 2017

Counselor’s exclusive ranking of the distributors with the most revenue in the ad specialty market.

Top 40 Suppliers 2017
Top 40 Suppliers 2017

Counselor’s exclusive ranking of the suppliers with the most revenue in the ad specialty market.

How-To

How To Sell Trophies and Awards
How To Sell Trophies and Awards

The "everyone gets a trophy" approach to youth sports may have its detractors, but for promo distributors, it's a welcome opportunity. Here are...

Bring Fuzzy Images Into Focus
Bring Fuzzy Images Into Focus

There are a variety of tools you can use to convert low-quality raster art into sharp vector images.

Keep Your Small Letters Crisp
Keep Your Small Letters Crisp

Tiny text is one of the biggest challenges digitizers deal with.

Expand Your Offerings With Specialty Platens
Expand Your Offerings With Specialty Platens

Printing on the front and back of T-shirts is a screen printer's bread and butter. But with specialized platens, you can expand your decorating...