Latest

Gemline Reopens After Explosion Scare
Gemline Reopens After Explosion Scare

The Top 40 supplier’s facility and employees are in good shape, and the company is again fully operational.

In The News - September 2018
In The News - September 2018

IMAGEN Brands , parent company of Crown Products (asi/47700) and Vitronic (asi/93990), has released its 2018 Holiday Magazines in both print...

China Promises Retaliation If Trump Imposes More Tariffs
China Promises Retaliation If Trump Imposes More Tariffs

An intensifying trade war could have negative impacts on the promo industry.


1,000 Episodes of The Joe Show!

Trivia time: What do Jerry Springer , Cops and The Joe Show have in common? If you said lots of foul language you wouldn't necessarily be...


HUB Promotional Group Acquires BCG Creations

Top 40 supplier HUB Promotional Group has purchased Canada-based BCG Creations (asi/37693), the companies announced today. Financial terms of the...


SanMar Donates More Than $125,000 To Youth Organization

SanMar (asi/84863), the industry's top-ranked supplier for 2018, recently partnered with the Why Not You Foundation to donate $126,100 to Friends...


Hurricane Florence: Industry News & Updates

Promotional products companies are feeling the effects of Florence after the hurricane made landfall overnight Friday. The states of North...


Versatile Jackets & Vests

ASI research shows that 45% of end-users consider jackets a high-end item, the most among apparel products. When used properly, they can motivate...


Obituary: Kate Connolly

Kate Connolly, a multi-line sales representative in the Pacific Northwest region, passed away on September 10. She was 53. A 25-year veteran...


Students Flock To Promo Products At CollegeFest

The rain couldn't stop thousands of college students from filling their backpacks with promotional products last Saturday, as nonprofit...

Products

Versatile Jackets & Vests
Versatile Jackets & Vests

ASI research shows that 45% of end-users consider jackets a high-end item, the most among apparel products. When used properly, they can motivate...

Putting Together The Fashion Shoot
Putting Together The Fashion Shoot

This year's Wearables fashion shoot focused on end-user archetypes. We created 10 personas and found them industry apparel and accessories to...

Scenes From The Fashion Shoot
Scenes From The Fashion Shoot

Each year, Wearables puts together an elaborate fashion spread, showcasing the hottest industry apparel and accessories, presented in a creative...

Essential Kitchen Products
Essential Kitchen Products

Home is where the promotional product is. International Merchandise Concepts (asi/62820) This Magisso dishwasher-safe cooler...

Mergers & Acquisitions

HUB Promotional Group Acquires BCG Creations
HUB Promotional Group Acquires BCG Creations

Top 40 supplier HUB Promotional Group has purchased Canada-based BCG Creations (asi/37693), the companies announced today. Financial terms of the...

Promo Supplier Hospitality Mints Acquired By Texas Firm
Promo Supplier Hospitality Mints Acquired By Texas Firm

El Paso, TX-based Mount Franklin Foods, LLC, has acquired North Carolina-based supplier Hospitality Mints (asi/61820). Financial terms of the...

The Image Group/Target Marketing Acquire Thomas Marketing
The Image Group/Target Marketing Acquire Thomas Marketing

Jon Levine, Jim Nathanson and Jay Nathanson, owners of The Image Group (asi/230069) and Target Marketing (asi/341741), have reached an agreement...

InnerWorkings Announces Alliance With KPMG

Top 40 distributor InnerWorkings...


Cimpress Makes Majority Equity Investment in VIDA & Co.

VIDA is a retailer that specializes in pro...


HALO Acquires Sunrise Identity

Sunrise Identity is the second Top 40 dist...

Case Studies

Dodgers To Make Crypto, Sports History With Digital Bobblehead
Dodgers To Make Crypto, Sports History With Digital Bobblehead

The professional baseball team’s promotional giveaway is scheduled for a Sept. 21st game against the San Diego Padres.

Pro Wrestling Tees Sees Record Sales
Pro Wrestling Tees Sees Record Sales

When most people think professional wrestling, the first three letters that come to their mind are WWE (World Wrestling Entertainment). Well, the...

Promo Products Abound At Local Art Festival
Promo Products Abound At Local Art Festival

The swag helped with everything from brand-building to community outreach.

Kitsch Is Culture: Imprinted Drinkware Exhibit A Window To Israeli History

“A Toast To Israel!” features decorated gl...


Students Flock To Promo Products At CollegeFest

The rain couldn't stop thousands of...


Stranger Things Merch Stars in ‘Halloween Horror Nights’ Swag

The new promotional products support Unive...

Awards

Top 40 Distributors 2018
Top 40 Distributors 2018

Counselor’s exclusive ranking of the distributors with the most revenue in the ad specialty market.

Top 40 Suppliers 2018
Top 40 Suppliers 2018

Counselor’s exclusive ranking of the suppliers with the most revenue in the ad specialty market.

2018 Hot List
2018 Hot List

Meet the new stars shaking up the promo market with their ambition, empathy and passion to be the very best.

Best Places to Work 2018
Best Places to Work 2018

Counselor honors the top industry workplaces through an exclusive survey and rankings. Click on the company links below to find out what makes...

How-To

How to Recruit and Hire Top Talent
How to Recruit and Hire Top Talent

A recent Glassdoor survey found that 76% of recruiters say struggling to find qualified candidates is their top complaint. 1. Create an...

How to Reduce Employee Stress
How to Reduce Employee Stress

FACT: A recent Gallup study found that about two-thirds of full-time employees experience burnout on the job. 1. First, understand the...

How to Use Snapchat to Build Your Brand
How to Use Snapchat to Build Your Brand

Advice for finding more success in sales and beyond.

How to Sell to the Savvy Prospect
How to Sell to the Savvy Prospect

The best reps ask savvy prospects about their business goals and give them more product options than originally asked for.