Advertising Specialty Institute® (ASI) is the promotional product industry’s largest membership organization offering media, technology, marketing and education to help cultivate success and community. We strive to provide a culture of support and care with the best service, products, education, research and content available to help our members succeed, every step of the way.
Promotional products make up a $22 billion industry. Why is the industry thriving? Because logoed items like hats, T-shirts and bags are traveling advertisements that leave a lasting impression, making them crucial for building brand awareness.
The industry is made up of suppliers who create, source and imprint products, and distributors who then creatively market and sell the imprinted products to their clients who use them to promote their business. Clients include Fortune 500 companies, nonprofits, schools, hospitals, charities and small businesses.
To be the trusted partner of the promotional products industry by fostering its success every step of the way. To encourage growth and innovation, ASI provides the industry’s technology, education, events, research, news content and business connections.
ASI strives to empower the global promotional products industry, which is dedicated to supporting the marketing goals of businesses, brands and causes. ASI provides everything the community needs to be informed, inspired, productive and successful.
We care. About our members and colleagues and the communities where we live and work.
We treat people as we would like to be treated. That means following through, listening and considering alternative views and ideas.
We are fair, open and honest with each other, our members, our partners and our vendors. We deliver on our promises. If we can't, we try to make it right.
We surround ourselves with talented, enthusiastic people who want to learn, grow and help us improve. ASI isn’t for everyone, and that’s OK.
We embrace diversity. In race, creed, color, ethnicity, national origin, religion, sex, age, sexual orientation, marital status, physical ability, veteran status and everything in between. Diversity broadens and deepens our understanding, and helps us represent and serve everyone.
We’re like a family. We have fun, willing to be as silly as we are serious. We celebrate everyday accomplishments and successes, and share in major milestones.
We invest in our future by encouraging and nurturing new ways to serve members and each other.
We use data and facts to make decisions. But we aren’t afraid to take risks.
We hold ourselves, and each other, accountable. That’s how we learn for next time.
We strive for excellence in everything we do, from the products we create to the relationships we build.
Norman Cohn is chairman of the Advertising Specialty Institute. He was born in 1933 in Waterloo, Iowa and graduated with a BS and a BA from the University of Northern Iowa.
Matthew Cohn is vice chairman of the ASI Family of Companies, composed of ASI Show, ASI Computer Systems and the Advertising Specialty Institute, the largest education, marketing and media organization serving the $21.5 billion advertising specialty industry.
Carol Albright joined the company in 1986 as its first human resources employee. Her contributions and achievements earned her a promotion to ASI's senior vice president of human resources and a place on the company's President's Council.
Steve Bright has been executive vice president and general counsel for the Advertising Specialty Institute since 1996, and his work with the Cohn family goes back over 30 years.
Nancy Carmona is ASI’s senior vice president of finance and has over 17 years of experience in financial planning and reporting, with a proven record of productivity and quality. She specializes in the development of business operations that drive growth, increase efficiency, and improve profitability.
Vicky Hain joined ASI in October 2006, and is now vice president of member services and support. She and her management team are responsible for over 130 professionals who provide ASI's distributor, supplier and decorator members with a variety of operations and support services.
Charles "Chuck" Machion began working at ASI in 1999 as its senior counsel. In 2004, he was promoted to vice president and appointed to ASI President's Council. In 2011, he was promoted to senior vice president and currently performs all legal work for the company.
As senior vice president of distributor services, Julie Murphy manages ASI’s team of distributor account representatives. Her primary roles include implementing new sales strategies, developing training initiatives and working to improve the overall customer experience for our distributor members.
Mark Quinn is ASI's chief financial officer and has a successful history of managing financial strategy across multiple industries both domestically and internationally. Mark meets all ASI's treasury, financing and accounting needs to ensure regulatory compliance and operational efficiency.
Armughan Rafat is executive vice president and chief technology officer of the ASI Family of Companies. He oversees all technology initiatives and strategy, including the application of emerging technologies to advance the development and delivery of products and platforms serving all ASI businesses.
Gene Rahill has been with ASI for 16 years and is currently the Senior Vice President of Supplier Sales, where he oversees all print and digital supplier sales strategies.
Rita Ugianskis-Fishman is the vice president and general manager of ASI Show, and is responsible for all strategic initiatives and expansion opportunities within this branch of ASI. Each year, approximately 20,000 distributors, representing the vast majority of total industry sales, attend ASI Shows.
Rob Watson is ASI’s senior vice president of marketing and user experience. He has spent over 13 years collaborating with B2B executives and key stakeholders to develop, launch, and market consumer-facing products. Rob’s expertise lies in the unification of product development and product marketing, and he has seen success marrying the two lifecycle stages of a product to target unmet market opportunities.
Bucks County Technology Park
4800 Street Road
Trevose, PA 19053
Customer Service: (800) 546-1350, option 1
Sales: (800) 546-1350, option 3
Product Support: (800) 546-1350, option 2