Wednesday, May 22, 2019Embroidery's Voice and Vision


Nicole Rollender, Editor


Nicole Rollender is editor of Stitches magazine and is director of education for the Advertising Specialty Institute, the largest media and marketing organization serving the advertising specialty industry. Under her tenure, Stitches magazine has been nominated for two Jesse H. Neal Awards and has won six American Society of Business Publication Editors awards; while editor of Wearables magazine, she won four FOLIO awards. Before joining ASI in October 2006, she was managing editor of two monthly trade publications. She has also served as special projects editor for The Journal of Commerce and the Shipper Group of magazines. She has an M.F.A. degree in creative writing from Penn State University. Contact:

Joe Haley, Managing Editor


Joe Haley, a managing editor of ASI's magazines, is a 15-year veteran of the advertising specialty industry. He writes a humor column for Advantages. He also serves as the producer of and an on-air talent for ASI TV and ASI Internet Radio. In his spare time he coaches soccer and is on the PA state coaching staff. In 2000 it named him the PA soccer coach of the year. Contact:

Dave Vagnoni, Senior Staff Writer


Dave Vagnoni is a staff writer for Stitches and its sister magazine, Counselor. He also reports for Counselor PromoGram. In November 2008, he debuted on ASI Internet Radio and continues to contribute as an occasional guest. He also supports ASI TV in a variety of roles. Previously, Dave worked as an Emmy-nominated TV reporter at multiple network affiliates, most recently at WHTM-TV ABC in Harrisburg, PA. He was recognized as one of the top TV writers in the country in 2004, honored by his peers with a National Edward R. Murrow Award. He has appeared on CNN, Headline News and Comcast Sportsnet in Philadelphia. Contact:

Melinda Ligos, Editor in Chief, ASI magazines


Melinda Ligos is editor in chief of ASI's six magazines, which include Stitches, Wearables and Counselor. She is also editor of Successful Promotions and host of the Tuesday Morning Show on ASI Internet Radio. Before joining ASI, Melinda spent more than 13 years at Nielsen Media in New York overseeing a group of business-focused magazines that included Sales & Marketing Management. A former writer for the business section of The New York Times, her work has appeared in the 2001 edition of the book, The Best Business Stories of the Year. Contact:

Joan Chaykin, Managing Editor


Joan Chaykin is a managing editor and writer for ASI's award-winning magazines. She was part of the staff that earned an ASBPE award for her work on Wearables magazine. Joan also has over 17 years experience working in print production and coordination. Graduating summa cum laude, Joan earned her B.A. in communications from Holy Family University. She and her husband are the proud parents of two teenage children. Contact:

Chris Ruvo, Staff Writer


Christopher Ruvo is an award-winning journalist who has written for newspapers and magazines, covering everything from capital murder cases and government corruption to the arts and business trends. When he’s not writing, he’s running or playing soccer with his sons. Contact:

Phil Stitch, Product-Finding Guru


Phil Stitch, who works from his home near Bangor, ME, has been with Stitches since it was founded in May 1987. Although a country boy at heart, he loves traveling the country and finding as many suppliers as he can in his travels. (How else do you think he knows about all those suppliers and products?) In his spare time, he likes to do crossword puzzles and word finds. Contact:

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