Sunday, June 16, 2019Embroidery's Voice and Vision

- Embroidery Business Success Tips

Chris

Join Joyce Jagger, The Embroidery Coach, as she simplifies the business of embroidery into easy-to-understand lessons for the new embroiderer. Her passion is to help get new embroiderers off to a quick start and help existing embroiderers improve their skills so that they can provide higher quality embroidery and increase their profits! Find more information about Joyce at www.TheEmbroideryCoach.com or connect with her on Facebook at www.facebook.com/TheEmbroideryCoach.

How To Market Your Embroidery Business

There are many ways to market your embroidery business, but first I want to start by giving you a few pointers about increasing sales to your current customers, and then I will talk about prospecting for new customers. It is much easier and more cost-effective to market to your current customers than always trying to find new ones!


Increasing customer sales with your current customer base is all about creating relationships. Creating good customer relationships is the most important duty that you have as a business owner, and this is something that does not cost a lot of money. Many times it is the little unexpected things that we do that mean the most and keep customers coming back to our business over and over.


I purchased a program from a large company and was shocked when I received a handwritten thank-you note in the mail. I was extremely impressed at this gesture! Just a simple thank-you card that only took the salesperson a couple of minutes to write meant a lot to me, and I will remember that the next time that I decide to order another program.


Here are some simple ways for you to increase your customer sales:


• Offer Exceptional Customer Service
• Provide More Low-Cost/High-Profit Services To Your Existing Customers
• Build A Relationship With Existing And Former Customers
• Plan A Customer Appreciation Night
• Create A Web Presence
• Offer More Than One Price Level Of Products


There are several Low-Cost Methods of prospecting for new customers as well:


• Network Offline And Online
• Donate Products & Services To Charity For Fundraising Events
• Ask For Referrals
• Attend Trade Shows In Your Niche
• Offer To Trade Your Products & Services
• Send Out Press Releases


I will go over each of the simple ways to increase your customer sales and explain how to prospect for new customers. They can be done at the same time, and many of them can be done on a daily basis as you are working within your business.


"Concentrate your strengths against your competitor's relative weaknesses." – Bruce Henderson


Make Your Business Stand Out From The Crowd


Is there a service or a process that you can offer your customers that they cannot get from any of your competitors? What is it that you can do to be more efficient than the competition? It is usually better to focus on being different in a particular market rather than trying to compete directly. Find a unique strategy or a way to position your products or your business differently in your current marketplace.


Spend time educating your customers about the benefits, services and value that they will be receiving by doing business with you. Point out to them what you are doing that the competition is not doing. You do not have to say that the competition is not doing such and such; you just have to point out what you are doing that makes you different or better!


You cannot compete with the big manufacturers or embroiderers that have many multi-head machines when you are only a small shop with one or two heads. Don't even try. You must focus on what you do best in your smaller market. If you focus on improving one step or one process that can make you more efficient, then this alone will help to make you more profitable.


Those large shops normally are not offering the type of customer service that you can offer. This can set you far above the larger shops and help to increase your customer sales. I have seen this many times. Many of the larger shops have systems all set that they will not steer away from, and they are usually profit-focused instead of customer-focused.


In order to be successful in this business, you must be customer-focused. The profits will follow if that is the case! By finding your own unique way to stand out in the crowd, you will increase your customer sales naturally.


Offering Exceptional Customer Service to all of your embroidery customers will make you stand out and is extremely important in this competitive marketplace today!


Comments

Great article about how to increase sales, loyalty and retention among your current customer base is the key to growth. Great relationships are built on outstanding experiences and you can deliver these experiences with great product and personalized service. It is important to offer benefits your competition may not be willing to offer like outstanding product that takes price out of the equation, advanced decoration techniques, and quick turns. In my experience the businesses that continue to grow are those which continue to explore the marketplace and offer their customers incredible value and service.
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