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- Embroidery Business Success Tips


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Is Your Mindset Hurting Your Embroidery Business?

Is your mindset helping or hurting your embroidery business? Many times, our thoughts are what hold us back from succeeding at what we want to achieve and may really be hurting our chances of having a successful embroidery business. I wanted to charge higher prices for my embroidery work when I first started my business, but then the negative talk started. I had been told so many times that there was no way I was going to be able to make a living with an embroidery business – and then I actually started believing it.

We second-guess ourselves, and we have doubts when this happens. With all of the negative thoughts and other people’s opinions, we soon tell ourselves that we aren’t good enough, smart enough, talented enough or whatever to be able to charge the prices we want or need to for our work. So we end up settling for what we think we can get and create a tough situation for ourselves. This was a huge struggle for me when I first started my embroidery business, and it lasted almost 15 years. I was convinced I had to be the lowest-priced embroiderer to get the work and stay busy. That mindset almost cost me my entire business.

As a woman, I did not value my time. It was hard for me to price my embroidery properly because of all of the negative talk. I collected everyone else’s price lists and priced my embroidery to match or just a little lower. I was determined to have the highest-quality embroidery, and I was told many times that I had accomplished that, but I was offering this very high-quality embroidery at a price that was as low or lower than the embroidery businesses that were offering low quality. How stupid was that?

I did not realize that what I had to offer was a product that I could have priced much higher from the beginning. My mindset had blocked my ability to see that. Since everyone else was charging low prices, I thought I had to stay in line or charge less to get the customers. It took my accountant practically batting me in the head to get this point across. Either I price my embroidery as I should or close the doors. I was not making any money, and I was never going to make any money if I did not change my mindset and my prices. With my accountant’s help, I created a whole new pricing structure that was much higher. It was very frightening because I just knew I would lose most of my customers. I did lose some of my customers, but they were only the customers that wanted the lowest price. It was a struggle for me to change that mindset, but with his help, I was able to do so. I guess you could say he was my first business coach.

When I changed my total mindset and started promoting my quality product and excellent customer service, I had plenty of work. Most of my customers were already coming to me for my quality and service, and when I raised the prices, they were OK with that. The secret is not to project your thoughts onto your customers.

If you have anyone telling you there is no way you are going to make any money with your embroidery business, close your ears. Learn to block them out. Everyone that teaches about a positive mindset tells you to stay away from negative people. This is not always possible, especially if it’s a loved one, but you can learn to block them out. That is what I had to do. Just stay on your path to creating your highly profitable embroidery business and keep thinking the positive thoughts that are so necessary to have a successful embroidery business. Without it, you will have a very tough road ahead of you. Stay off that road!


It is very true that you should not project your thoughts onto your customers. Raising the prices after raising your quality will be right way not only for embroidery business, but for every business. The basic rule of all businesses are same. I liked the article, thank you for sharing.
  - Wednesday, May 6, 2015 (Jeff Hernandez)

thank you for writing that article. That should be told to-every- single- person- who is starting a new business. Everyone tells you "what are you thinking pricing your stuff that high? Aaaaalll the others are much lower. You won´t get a single order with prices that high" I don´t know if it is a "woman thing" to not valueing their own work and time. Men seams to be more self confident.
  - Monday, June 8, 2015 (Melanie)

  - Wednesday, September 9, 2015 (udbgapyu)

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