One thing was perfectly clear as the Road Tour crew pulled into Pinnacle Promotions in Norcross, GA. The company was ready for a party. In fact, the Counselor Best Places to Work Road Tour just happened to show up to Pinnacle on the day it was celebrating its 20th anniversary. And yes, all of the company’s 85 employees were prepared to sing Happy Birthday.
“We like to celebrate anything we can – big or small,” said Mitch Weintraub, who founded the company 20 years ago after graduating from business school and was shortly joined in the business by his brother Dave. “We have a very friendly corporate culture, where employees enjoy spending time with each other – both when they’re working and also outside of the office.”
But, the office itself is a sight to behold. It’s quite a space, which was extremely well-thought-out (including the hiring of a professional designer to create it) by both Mitch and Dave. The company moved into this 22,000-square-foot facility in February, but it was years in the making. Pinnacle even surveyed employees to find out what they liked and disliked about their previous space, and what they wanted to see from a new office. “We heard that people just wanted some space to get together, where they could be comfortable and almost feel like they were at home,” said Dave Weintraub. “It was important that the office really fostered a community.”
So, now the Pinnacle workplace includes a cafeteria that looks more like an old-time diner with leather-backed booths to sit in, as well as seven conference rooms that are all named after inspirational and creative people such as Jimi Hendrix, Leonardo DaVinci, and Elvis Presley. Community is so important to Pinnacle that there are committees among employees for just about everything: athletics and fitness, community service, and a Smile Squad that conceives fun events for the company. “We’re in a creative business, so we want to make sure we’re giving people the space here to be as creative as possible,” said Mitch. “It’s an open office that people can really collaborate with each other.”
And the people of Pinnacle obviously enjoy spending time with each other, especially on this special day which consists of a fun photo booth, food trucks backed up into the company parking lot serving barbecue and tacos, as well as an ice pop stand that the locals are raving about. “The company is special because of the people,” said Justin Hutchinson, Pinnacle’s director of inside sales who has worked here for about a year. “We’re a passionate group and the company just has a great vibe. Both Mitch and Dave have done a lot to make it a comfortable place to work. It’s not uncommon for a party to break out, and it’s just a super-cool place to work.”