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Counselor is published 13 times a year and is
the "voice" of the promotional products industry.

2012 Counselor Road Tour

Snacks For The Road

Meet The Folks At Mid-Nite Snax

Counselor Road TourWhen the Road Tour pulled into Mineola, NY, to visit supplier firm Mid-Nite Snax, we were hoping we’d leave fortified – not from the lunch that company head Craig Fraum had promised us, but rather from the snacks that the company provides. Indeed, as soon as we opened the door to the company, we saw three tins emblazoned with Best Places to Work logos and filled with more candy, chocolates and popcorn than three roadies could ever possibly finish. “We wanted to give you guys something to remember us by,” Fraum says.

Mission accomplished. Through the end of day one, after nearly 400 miles of driving, we’re not even halfway through one tin full of snacks. Mid-Nite Snax also goes the distance to make sure its employees are happy all the time. The company hosts parties regularly, happy hours, bowling outings (one staffer even received a mini trophy for recording the lowest score at the most recent company bowling outing), free car washes, and an overall family atmosphere that employees greatly appreciate. “It’s just a really fun place to work,” says Chris, who works in operations and IT for the company, and even put in time at Mid-Nite Snax for 19 consecutive days recently. “We work in the candy market, so it has to be fun. Only problem is that you’re always stepping in Gummy Bears around here.”

Counselor Road TourOn this day, Fraum had planned an outdoor BBQ lunch, and while he works hard to please his employees, he couldn’t fight off Mother Nature. Pushed inside for a pizza-and-salad lunch after morning thunder storms, Fraum showed us around his busy office filled with employees who simply love the company they work for. A Kudos program keeps everyone on their toes, with employees able to honor each other with official Kudos at company meetings every Wednesday. At the end of the year, the employee who receives the most Kudos throughout the year is awarded with a large screen TV. It’s just one way Mid-Nite Snax works to honor the people that make the company go.

“We have an informal atmosphere and an open and fun environment,” Fraum says. “Our business is successful because our employees are happy, and they have a good time being here. We spend a lot of time thinking about our culture.”

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