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Counselor is published 13 times a year and is
the "voice" of the promotional products industry.

2012 Counselor Road Tour

Breakfast in New York

Meet The Folks At Axis Promotions

Counselor Road TourWhen you first walk into the Axis Promotions office on 38th street in New York City, you’re immediately greeted with promotions the company has run, successful campaigns it has been a part of, and well, Thriller the dog, who tends to roam the office on most days. The company, headed by CEO Larry Cohen, also rolled out a welcome party breakfast for the Road Tour crew – complete with bloody marys, mimosas, and bellinis. The company even brought in a bartender to ensure adequate alcohol-to-juice ratios on this rainy Monday morning.

“We have a pretty laid-back crew,” Joan Landorf tells us as she gives us a tour of the brand-new office that Axis just moved into a few months ago. “We work hard and play hard, but we have a family atmosphere where people like to hang out with each other and spend time socially.”

The company has regular outings – including just last week when they all left work early one day to head to the local bar downstairs from the office – and has holiday parties, summer outings, and random bowling nights when the mood strikes people. But the centerpiece of this 53-person office is the design and layout. In a loft atmosphere, every employee works in a low-walled space where collaboration is encouraged and expected.

“We all work so well together, because we have the opportunity to share best practices and bat ideas around,” says company employee Katie Smart. “Everybody here is always talking and brainstorming ideas. Our best projects and campaigns come about because we work in a place that encourages collaboration.”

Counselor Road TourIndeed, a little Monday morning bloody mary never hurts the collaboration either. “People are always milling about here and talking,” Landorf says. “There’s always a commotion of some sort and we wouldn’t want it any other way.”

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