Recent Articles

Swim with the Sharks

The ASI Show Orlando was highlighted by a unique keynote that had four industry suppliers pitching their wares to judges from TV show Shark Tank.

Highlights From The ASI Show Orlando »

Can You Hear Me Now?

One bad communication habit is all it takes to cause a lifetime of trouble.

Six Of The Most Common Missteps »

Secrets to Service Success

The PPAI Expo audience was motivated by an inspiring keynote speech from Zappos CEO Tony Hsieh.

Keynote From One Of Today's Most Innovative Business Leaders »

8 Uncommon Ways to Market Your Brand

If you want an education in utterly unconventional marketing, then Wexley School for Girls is the place to go.

Use These Unorthodox Approaches To Make Marketing Statement »

Safe and Secure?

When it comes to credit card info, at Inkhead Inc., it’s on a need-to-know basis.

Distributors Have To Be Absolutely Sure Customer Data Is Protected »

Holder Urges Data Breach Reporting Law

U.S. Attorney General Eric Holder is pushing for federal legislation that would govern how companies react after suffering a data breach.

Would Force Firms To Alert Consumers More Quickly »

Counselor Commentary: Challenge Your Creativity

Ever heard of beardvertising? It’s when companies market their brands by paying men with super furry beards to wear little plastic billboards in their thick whiskers.

Time To Think Outside The Box »

New Budget Proposal Includes Ad Tax

House of Representatives Ways and Means Committee Chairman David Camp (R-MI) provided his long-awaited tax plan yesterday, and it contains a provision that would limit the expensing of advertising costs to 50% the first year with the amortization of the rest over 10 years.

Could Exempt First $1 Million »

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