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Counselor is published 13 times a year and is
the "voice" of the promotional products industry.
Leading a team during various situations – good times, challenging periods, times of great change – takes a variety of approaches.
Oct 4, 2012 – by Counselor
Powered by improvement in the construction and services sectors, private companies in the U.S. added 162,000 new jobs to their payrolls in September.
Small, Medium-Sized Firms Driving Force »
Oct 2, 2012 – by Counselor
Aiming to crack down on deceptive claims, the FTC has released an updated set of standards for the marketing of so-called "green" products.
Consumer Advocacy Groups Hopeful Updates Will Reduce Greenwashing »
San Francisco has now begun enforcing a ban on single-use plastic bags in retail stores.
Customers Now Charged 10 Cents Per Paper Bag »
Small business lending is on the rise in the United States, indicating that greater economic growth could be in the cards a quarter or two down the line.
Borrowing Was Up 10% In August Over A Year Earlier »
Oct 1, 2012 – by Counselor
Who loves promotional pens the most? The data points to middle-aged Hispanic women.
See The Infographic Here! »
Oct 1, 2012 – by Andy Cohen
In the age of electronic communication, when we keep each other informed through e-mails and texts and tweets and Facebook posts, Brad Turner believes it's a renaissance of sorts for the old-school writing instrument.
Q&A With Brad Turner Of The Writing Instrument Manufacturers Association »
Oct 1, 2012 – by Dave Vagnoni
In a world of antibacterial consumer products, can a germ-fighting promotional item win over end-buyers? Suppliers say yes, but they realize challenges still lie ahead.
Research Proves Pathogens Can Be Transferred By Pens »
Oct 1, 2012 – by Betsy Cummings
Write it down: The popularity of pens is unquestionable.
Five Trends Impacting The Writing Instrument Market Right Now »