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Counselor is published 13 times a year and is
the "voice" of the promotional products industry.
Leading a team during various situations – good times, challenging periods, times of great change – takes a variety of approaches.
May 24, 2013 – by Betsy Cummings
Linda Neumann often feels like she's trying to read the mind of her customers.
How To Overcome Falling Open And Conversion Rates »
May 24, 2013 – by Christopher Ruvo
When a business professor from the Massachusetts Institute of Technology talks, folks tend to listen.
Here's How To Ensure Customers Don't Stray »
May 24, 2013 – by Andy Cohen (Interview)
A Q&A with Prime Line CEO Rick Brenner on what distributors need to know today to ensure products they provide to clients are safe.
Read The Product Safety Interview »
May 23, 2013 – by Counselor
Industry apparel decorators, graphic designers and distributors with a talent for design have the opportunity to create a T-shirt print that will be seen around the world – and help raise awareness for an important cause.
Movie Called Submit the Documentary »
What do human puppets and excitable hitchhikers have to do with running a business? More than you think, as attendees of Expo East found out at a speech given by humorist and workplace expert Joel Zeff.
Important Lessons Were Embracing Change, Rewarding Employees »
Staples, Inc., the parent company of Counselor Top 40 distributor Staples Promotional Products, has announced its first-quarter revenues were $5.81 billion.
Year-Over-Year Decrease Of 3% »
Following this week's deadly tornado outbreak in Oklahoma, industry companies are rallying support for the victims in ravaged areas.
Companies Helping With Donations And Recovery »
May 21, 2013 – by Counselor
A huge tornado that tore through parts of Oklahoma City, OK, and the city's surrounding suburbs has left at least 24 people dead and more than 150 others being treated in local hospitals.
Industry Companies Check In »