Recent Articles

Brown & Bigelow Acquires JSA Promos

Expanding its presence in Florida, Counselor Top 40 distributor Brown & Bigelow has acquired Jacksonville Specialty Advertising (JSA).

Financial Terms Were Not Disclosed »

Bobblehead Promos Lead To Attendance Jump

A new survey by The Wall Street Journal shows that Major League Baseball teams that gave away bobblehad products to fans this year increased their attendance by an average of 4.8% on the days of the promotions.

Some Teams See 40% Increase »

Study Criticizes Fast-Food Chains Over Kids' Marketing

A new study blasts fast-food restaurants – particularly McDonald's and Burger King – for emphasizing toy giveaways and movie tie-ins instead of nutrition when advertising to kids on TV.

Funded By Robert Wood Johnson Foundation »

Build-A-Bear Recalls Stuffed Toy

Retailer Build-A-Bear, in conjunction with the Consumer Product Safety Commission, has recalled a stuffed toy linked to a movie tie-in because the eyes on the product pose a choking hazard to young children.

Character Is Sulley From Monsters Inc. »

Top Show

When times are tough and challenges around you seem to be insurmountable, Christopher Gardner suggests looking in the mirror and picking yourself up – quickly.

Wrapping Up The ASI Show Chicago 2013 »

Analyze This

Can your handwriting give insight into your personality? Absolutely, researchers say.

The Way You Write Can Reveal A Lot About You »

Signature Strategies

Want a surefire way to turn your clients off to promotional pens? Show them an ultra-low-priced pen that doesn't write well and has a limited imprint area.

8 Ideas To Improve Your Pen Pitch »

Black and Blue Battle

Industry companies today face a new and difficult competitor for pen sales – online, low-price companies.

Tips For Winning Against The Web »

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