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Counselor is published 13 times a year and is
the "voice" of the promotional products industry.
Leading a team during various situations – good times, challenging periods, times of great change – takes a variety of approaches.
Jan 1, 2014 – by C.J. Mittica
Over the span of two decades, Polyconcept North America had grown from a mid-size company to one of the top five largest suppliers in the industry.
Polyconcept Fighting To Redefine Decorated Apparel Business »
Jan 1, 2014 – by Christopher Ruvo
When it comes to selling imprinted apparel and accessories, the two top markets remain the same: education and clubs/associations.
Increase Apparel Sales By Targeting 4 Key Markets In 2014 »
Jan 1, 2014 – by Shane Dale
Want a New Year’s resolution for your business, one that is sure to grow revenues and expand your local footprint?
Resolve To Double Your Apparel Sales In 2014 »
Jan 1, 2014 – by Dave Vagnoni
Drew Coufal never planned on being an embroiderer – after all, his college degree is in marketing and management.
How A Decorator Turns Simple Artwork Into Stylish Apparel »
Jan 1, 2014 – by Betsy Cummings
What do distributors want from apparel suppliers today? Everything, it seems.
Are The Days Of Blanks Suppliers Dead? »
Dec 31, 2013 – by Counselor
A new survey from research company NewsReach reports that companies will increase their spending on content marketing in 2014 as they look to appeal even closer to their customers.
Blogs, Web Postings, Social Media Part Of Strategy »
As of January 1, Los Angeles will become the largest city in the United States to implement a ban on plastic bags.
Paper Bags Will Cost 10 Cents Each »
More promotions and heavy discounting pushed holiday retail sales higher this year, according to data from the most recent MasterCard Advisors’ SpendingPulse report.
2013 Growth Biggest Jump In Last 3 Years »