Display Advertising Up 26% Globally
Exceptional Growth Seen In Asia, Latin America
A new report from Nielson shows display Internet advertising increased by 26.3% in the first quarter of this year, marked by exceptional growth of more than 30% in Asia and Latin America. Television, though, remains dominant in advertising investments, according to Nielsen data, earning a 59% media share. Print advertising declined, continuing recent trends.
"We see trends continuing in media, with less-steep ad spend increases in TV and very slight declines in print, making way for growth in the digital space," said Randall Beard, global head of advertiser solutions for Nielsen. "Although these changes in traditional media are slight, it's worth noting how the placement of ad dollars is shifting over time."
Ad spending in magazines decreased by 2.8% in Q1, while spending in newspapers fell 4.7%. Still, print media has a 30% media share, Nielson said. Data also showed television spend increased 3.5% in the first quarter, while radio advertising slipped 0.2%. Outdoor advertising rose 4.3%, while cinema-related ad spending declined sharply by 5.8%.