Digital Advertising Reaches Record High
First Q Revenues Reached $9.6 Billion
Digital advertising revenue in the U.S. has reached a record high, according to the Interactive Advertising Bureau (IAB). First-quarter revenues reached $9.6 billion, a 15.6% increase over the $8.3 billion recorded for last year's first quarter.
"Internet advertising revenue continues to exhibit double-digit growth, even as the business matures," said Sherrill Mane, senior vice president of research, analytics & measurement at IAB. "This is an accomplishment that can be attributed to growing recognition by marketers that digital advertising is a critical part of all marketing in today's world."
Digital advertising has experienced year-over-year growth every quarter since Q3 of 2009. Since 2003, more than 80% of quarters (33 out of 41) have realized positive growth over their prior quarter. More specifically, mobile advertising is growing the fastest, increasing by 111% in 2012 according to the IAB, for a total of $3.4 billion.
"Consumers are turning to interactive media in droves to look for the latest information, to connect with their social networks, and simply to be entertained," said Randall Rothenberg, President and CEO, IAB. "This first-quarter milestone clearly illustrates that marketers recognize that digital has become the go-to medium for all sorts of activities on all sorts of screens, at home, at the office and on the run."