Broder Bros. Names Hullinger CEO

Replaces Tom Myers, Previous CEO

Broder Bros. Names Hullinger CEOAs first reported in a Breaking News Alert on Friday, Top 40 supplier Broder Bros. Co. (asi/42090) has named Norman Hullinger as its CEO. Hullinger was previously promoted to interim CEO in late August after the company parted ways with Tom Myers, its previous CEO.

"Norm's appointment as CEO is a recognition of the value he brings to the organization. With this permanent appointment, we will have the consistency of leadership and skills required to accelerate the company's turnaround," said David Simon, a member of Broder's board of directors and a managing director of Littlejohn, Broder's largest shareholder. "We expect to add resources in the coming months so that Broder can better serve its customers and vendor partners as we grow the company both organically and through acquisitions."

Hullinger has been with Broder for the past decade, most recently as COO before taking on the interim CEO title. "Broder is entering an exciting time and I am pleased that the board has put their trust in me to lead the company," Hullinger said. "We have a shared vision for Broder and I look forward to building on the gains we have recently made."

Broder is the largest supplier in the ad specialty industry, after reporting 2011 North American ad specialty revenues of $483.4 million.