4imprint Reports Q3 Revenue Gains
Sales Reached 47.86 Million Pounds ($76.5 Million)
England-based 4imprint Group, the parent company of Counselor Top 40 distributor 4imprint (asi/197045), has announced its third-quarter sales rose 14%, reaching 47.86 million pounds ($76.5 million). Within its direct marketing business, 4imprint Group reported its Q3 North American sales increased to $67.57 million, a 12% year-over-year gain. "Our team continues to focus on continuously improving the customer experience in ways that drive strong organic growth," said Kevin Lyons-Tarr, president of 4imprint.
For the first nine months of 2012, 4imprint's U.S.-generated revenues were up by 14%, totaling $190.37 million. The number of orders received by 4imprint in North America increased by 15% during the third quarter as the distributor firm announced it acquired 37,000 new customers. "Supported by a robust financial position, we continue to be well placed to take advantage of the growth opportunities presented by 4imprint Direct Marketing's large and highly fragmented U.S. market," said John Poulter, chairman of 4imprint Group.
Wisconsin-based 4imprint is ranked by Counselor as the fifth largest distributor in the industry, reporting 2011 North American ad specialty revenues of $224.5 million, an 18.1% year-over-year increase.