TPS Acquired By Pareto

Financial Terms Of The Deal Were Not Revealed

TPS Acquired By ParetoPareto Corporation, a shopper marketing company, announced last week that it has acquired distributor firm The Promotional Specialists (TPS, asi/301163). Financial terms of the deal were not revealed, but the companies said that TPS will continue to be managed by founders Aaron Moscoe and Andrew Rotenberg.

"I am very pleased to welcome the TPS team and their promotional product sourcing capability to the Pareto family," said Kerry Shapansky, president and CEO of Pareto. "Pareto has a six year working relationship with TPS and has experienced firsthand the fantastic work they do. Promotional elements are integral to most shopper marketing programs, having product innovation and sourcing capability in-house will deliver great value to our clients."

TPS, based in Markham, Ontario, Canada, was founded in 1988 and currently has 30 employees. "This is the culmination of a long-term strategic partnership and an incredible opportunity for us to bring greater value to our clients, our employees, and our partners globally," said Aaron Moscoe, principal of TPS. "We are thrilled to be a part of the Pareto family and look forward to contributing meaningfully to the company's growth as we expand our service offerings and integrate our services more completely into Pareto's comprehensive offering."

The Toronto-based Pareto helps retailers in Canada enhance the shopper experience and influence shopper behaviors. Pareto is owned by Riverside Company, a private equity firm that also owns Top 40 distributor AIA Corporation (asi/109480), which it acquired in July of 2005.