Lands' End Expands Outfitters Brand
Brand Will Be Offered In U.S. Dollars
Wisconsin-based Lands' End (250566) announced it has expanded its Business Outfitters brand into the Canadian market. The brand will be offered in U.S. dollars, with taxes and duties calculated at checkout.
"With our strong direct-to-consumer business already established, it is a tremendous opportunity to expand the Lands' End brand experience and introduce Lands' End Business Outfitters (LEBO) to industry leaders and businesses of all sizes in Canada," said Edgar Huber, CEO and president of Lands' End. "As we continue to grow in Canada, we will build upon our customer and corporate relationships to further enhance the shopping experience with the Lands' End brand through online, direct and retail channels."
The LEBO brand includes team and corporate apparel and will be backed by an unconditional return policy. A focus of the brand is custom, group apparel for men and women with no restrictions on order size.
"All of the Business Outfitters products are made with the same care as the traditional Lands' End branded clothing," said John Maher, senior vice president of Lands' End Business Outfitters. "Whether a company has six or 6,000 employees, in a single location or across Canada, we can create a unified look to enhance a company's brand."