ASW Global Acquires Main Event Merchandise

Financial Terms Not Released

ASW Global Acquires Main Event MerchandiseAkron, OH-based ASW Global, parent company of Global Promotions & Incentives (asi/208338) announced that it has acquired Indianapolis-based Main Event Merchandise Group. Financial terms of the transaction were not released. As part of the deal, Main Event founder Brian Fahle has been named president of ASW's marketing management services division.

"Main Event's niche is to build multiple programs satisfying the client's needs end to end," Fahle said, in a statement. "This approach has become Main Event's trademark and merging with ASW Global will strengthen our ability to offer an even broader array of services while streamlining our processes."

For ASW Global, the acquisition gives the company an increased presence with new offices in Colorado, Ohio, Indiana, and Tennessee, as well as in Canada. The Main Event brand name will continue to be used following the closing of the deal. "As a supply chain solutions company, ASW is achieving one of its strategic goals to model services that are best in class," said Andre Thornton, CEO of ASW. "We are excited about the increased capabilities for which Main Event Merchandise Group is known. The company offers creative solutions in branding, licensing, and fulfillment that will appeal to the ASW client base."

ASW was acquired in 2007 by Thornton, a former Major League Baseball player for the Chicago Cubs and Cleveland Indians. The company has a strong presence in the financial, industrial, and education sectors.