Halo Acquires Commotion Promotions
Financial Terms Not Disclosed
As first reported in a Breaking News Alert this morning, Top 40 distributor Halo Branded Solutions (asi/356000) has acquired the business of Phoenix-based distributor Commotion Promotions (asi/166010). Financial terms of the deal were not disclosed, but the Commotion Promotions sales team and key administrative staff will be joining Halo as a result of the transaction.
“Commotion Promotions is an extension of our strategy to partner with successful
distributorships in key geographic markets,” said Marc Simon, CEO of Halo. “We are able to reward Karen and Ken [Kravitz] for building a strong and growing business, while providing additional sales and technology tools to their sales force and client base.”
Karen Kravitz said the deal will allow Commotion to further expand and grow. “We’ve grown the business through a complete focus on our clients, providing them with creativity and excellent service,” she said. “Halo will allow us to expand what we offer our clients, and it provides a strong balance sheet to accelerate growth opportunities for our sales team.”
Operational and accounting responsibilities for Commotion will now transition to Halo’s Sterling, IL, offices, while the company’s four sales offices will now become Halo sales offices.
Halo Branded Solutions ranked as the sixth-largest distributor in the industry last year, and the company totaled $196 million in North American ad specialty sales in 2013, a 5.3% increase over 2012.