Broder Announces Re-Branding Effort

Unites Company's 4 Brands

alphabroderDuring The ASI Show in Orlando today, Top 40 supplier Broder Bros. (asi/42090) announced that it has rebranded the company as alphabroder (asi/34063). The new name unites the company's four brands (Alpha, Broder, NES and Imprints Wholesale) under one umbrella.

"Our new brand is recognizable to our customers yet conveys our new beginning as a leading seamless source provider of promotional apparel products, as well as our growth expectations for the future," said Norman Hullinger, CEO of alphabroder. "We will continue to provide quality promotional products and this transformation will help accelerate the evolution of our brand and solidify our position as the top service provider in the industry for years to come."

The apparel supplier says that the new branding effort builds on the momentum the company has had since private investment firm Littlejohn & Co. invested in it in 2012. Further, it solidifies the company's four brands under one name following alphabroder's acquisition of Imprints Wholesale in 2013.