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Counselor is published 13 times a year and is
the "voice" of the promotional products industry.
They’re no doubt some of the year’s most unique walkathons – if for no other reason than many of the walkers have four legs.
Jan 1, 2014 – by Betsy Cummings
Matt Davidson knows a good government deal when he sees it.
How To Win Local, State And Federal Contracts »
Dec 1, 2013 – by Shane Dale
Every generation of workers has a unique set of skills, but the talents of Gen Y employees – those born between the 1980s and the early 2000s – could be especially helpful to your business.
Help Your Gen Y Employees Succeed »
Dec 1, 2013 – by Dave Vagnoni
A recent survey from Social Media Examiner shows 62% of marketing professionals plan to make blogging their number one social media focus going forward.
A Problem-Solving Approach Works Best »
Dec 1, 2013 – by Jennifer Vishnevsky
Husband and wife team Jeff and Dawn Van Beck have built their company on relationships.
A Distributor Builds Business And Relationships »
Nov 1, 2013 – by Betsy Cummings
If all goes well in Q4, Match Up Promotions will have a “substantial presence” with a national retailer by early 2014, according to Adam Thornton, the company’s president.
How To Approach Stores And Brands To Get Results »
Nov 1, 2013 – by Dave Vagnoni
How has Fairware Promotional Products become one of the fastest-growing distributors in the industry? By selling on principle, not on price.
Finding The Right Customer Is Key »
Nov 1, 2013 – by Jennifer Vishnevsky
There’s little doubt pork producers have benefitted over the years from TV ads... So it made perfect sense for trade group Alberta Pork to launch a promotional campaign with TV commercials.
A Distributor Adds Flavor To A Culinary Campaign »
Oct 1, 2013 – by Shane Dale
Every distributor owner – especially those running smaller firms – has to decide where to put resources. Should companies go after new business or focus more on maximizing retention?
Steps To Building Better Loyalty »