Recent Articles

Management - Combat Online Sales Threats

In concept, Mike Emoff, CEO of Shumsky, says the big, Web-based companies that sell promotional products and routinely steal business from ad specialty distributors are not all that new.

How To Compete Against Large, Web-Based Sellers »

Market Spotlight - Nonprofits

With more than half a million registered 501c3 organizations in the U.S., there is no shortage of potential nonprofit buyers of promotional products.

A Closer Look At Sales Opportunities In The Growing Sector »

Profile - How I Get Clients To Pay On Time

A recent survey by firm Rocket Lawyer found that one out of every four small-business owners is struggling to collect on-time payments from customers.

An Upfront Approach Nets Results From Customers »

Promo Close-Up - Trade Show Promo Shines

In speaking with distributors, Ron Williams heard a consistent theme – their clients are starting to question the validity and value of the term "ad impression."

One Supplier's Booth Campaign Yields Major Results »

Marketing - Build an E-Mail Marketing List

Building an extensive e-mail list is key for any company looking to grow its brand and strengthen customer relationships over the long term.

Four Steps To Creating A Winning Electronic Target Audience »

Management - Turn That Frown Upside Down

Don't let customer dissatisfaction fool you.

Tips For Turning An Unsatisfied Customer Into A Gratified One »

Profile - Multimillion-Dollar Success

When Dennis Gerlich started his career 30 years ago, he was thrilled to get any order he could. "I would drive across town for a $25 commission," he says.

A Distributor Gives Tips On Remaining A Top Performer »

Promo Close-Up - For Pete's Sake

Leaders of Proforma know that it's important to get noticed, especially when they were generating a self-promotion campaign that would position them as the go-to marketing resource ...

One Distributor's Self-Promotion Campaign Yields Great Return »

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