Recent Articles

Management - Raise Prices and Keep Clients

The best time to increase prices, really, is any time you need to. There's no perfect time.

How To Take A Tactful Approach »

Market Watch - Education

The education sector, especially at the collegiate level, is changing quickly.

Turn Challenges Into Sales Opportunities »

Promo Close-Up - Summertime Self-Promotion

Top 40 distributor Axis Promotions has a reputation for breaking the mold, which makes one of the firm's recent self-promotion campaigns all the more ironic.

A Sweet Promotion Entices Prospects »

Promo Close-Up - Creative Compassion

Athlete, mother of four, and Johns Hopkins-educated physician Elizabeth Chabner Thompson has focused her entire career on improving patient care.

A Doctor Uses Promo Products To Help Others »

Profile - How We Maximize Customer Retention

David Tate will tell you his company, Memphis-based Signet, specializes in contract accounts.

Selling Value, Not Products, Is Key »

Management - The Marketing Power of Pinterest

Pinterest – the social media network in which users post, pin and re-pin images from around the Internet onto their own "boards" – didn't seem so business-friendly at first.

Leverage The Next Big Social Media Platform »

Case Study - Different Kinds of Pinterest Boards

In her blog post, "28 Creative Pinboard Ideas From Real Brands on Pinterest," Pamela Vaughan, inbound marketing blog manager for HubSpot, lays out real-life examples of businesses that have successfully gained followers on Pinterest.

Get Three Examples Here »

Profile - How We Ensure Safe Products

Steve Levschuk still isn't sure how he pulled it off.

Vetting Suppliers Is A Must »

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