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Counselor is published 13 times a year and is
the "voice" of the promotional products industry.
Get winners for 55 categories for this year's Distributor Choice Awards.
Jul 17, 2013 – by C.J. Mittica
The looming presence of a parent is a familiar strain with most family businesses. Whether it's called meddling or fixing is often determined by generational perspective.
Learn More About Bergman Incentives »
Jul 17, 2013 – by Joan Chaykin
Barb Wells, senior vice president of marketing for Staples Promotional Products, hopes her two daughters have great mentors like she did throughout her long, successful career.
Meet Her Now! »
As a newlywed in 1996, Lori Kates says she got into the industry the "old-school" way – she answered an ad in the Sunday paper to be the controller for Ohio-based supplier Vitronic Promotional Group.
Jul 17, 2013 – by Michele Bell
By his own admission, Danny Rosin was, in his youth, a hurricane-force hellraiser.
Meet Him Here! »
Jul 17, 2013 – by Christopher Ruvo
When Maribeth Sandford started Bag Makers in 1980, she did so with little more than a can-do attitude, belief in her business idea, and a $5,000 loan from her father.
Back in 1902, an enterprising businessman named F.L. Vernon founded The Vernon Company.
Meet Bill Vernon Here! »
Jul 17, 2013 – by Joe Haley
Consider Y2K a boon for St Regis Crystal. The company had recently opened shop – and it had a product on hand that was in high demand when the Year 2000 was being rung in across the world.
Meet Richard Firkster Here! »
From the very beginning when the company was literally hatched on a beverage napkin, The Icebox (asi/229395) has prided itself on creativity, service, business generation and relationship building.
Meet The Guys From Icebox Here! »