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Counselor is published 13 times a year and is
the "voice" of the promotional products industry.
Thanks to consumer and couture trends, pastels can no longer be pigeonholed to maternity wards, Easter parades and granny’s closet.
Mar 1, 2014 – by Tonia Kimbrough
Face it, pills happen – especially at this time of year when sweaters are so commonly worn.
Learn To Choose Sweater Fabrics That Last Longer »
Mar 1, 2014 – by Counselor
Pantone chose orchid as its color of the year for 2014. Here, we show apparel options in the shade.
See Them Here! »
Feb 1, 2014 – by Chuck Zak
In a world of noise, the word “neutral” promises an oasis of relief.
Flexible Hue Appeals To The Complete Spectrum Of Promo Recipients »
Feb 1, 2014 – by Tonia Kimbrough
For many distributors, the holy grail of apparel programs comes when they can expand single-item sales into multiple-product deals.
Think Of Add-Ons Like Belts To Boost Apparel Sales »
Jan 28, 2014 – by Counselor
Nine items perfect for any hospitality uniform program.
Jan 1, 2014 – by Chuck Zak
You’d have to go a long way back to find a time when wool wasn’t in fashion.
A Timeless Fabric Proves Its Flexibility And Continues To Shine Today »
Jan 1, 2014 – by Alissa Tallman
The recent revival of the 1990s grunge trend has brought the knit beanie to the forefront, as evidenced in Autumn/Winter 2013 Fashion Week ensembles by Chanel, Armani and Ralph Lauren.
A Grunge Trend Hits The Fashion Runways And Promo Market »
Jan 1, 2014 – by Tonia Kimbrough
Sellers of apparel need to be intimately familiar with every piece of a garment.
Zippers Come In A Variety Of Types »