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Counselor is published 13 times a year and is
the "voice" of the promotional products industry.
Thanks to consumer and couture trends, pastels can no longer be pigeonholed to maternity wards, Easter parades and granny’s closet.
Sep 1, 2014 – by Counselor
A selection of some of the industry’s best options in jackets.
See Them Here! »
Aug 1, 2014 – by Rachel Abraham
Check styles are a trendy print in fashion, offering a versatile, dynamic and abstract design that creates a cool visual effect.
Check Print Is Making Waves In The Promo Market »
Aug 1, 2014 – by Corrie Purvis
In recent years, workout apparel has flourished as a fashion trend.
How To Capitalize On Athletic Apparel »
Aug 1, 2014 – by Counselor
Hot items for the sports enthusiast.
See Them Here »
Jul 1, 2014 – by Theresa Hegel
Paisley has been popping up all over runways lately, with fashion designers putting a fresh spin on the bold swirl that gained a following with flower children nearly 50 years ago.
Pattern Has Had A Rebirth And Apparel Promotions Can Benefit »
The tank top has gone from undershirt to stylish staple in men’s wardrobes.
Men’s Tank Tops Aren’t Just For The Beach Anymore »
Jun 23, 2014 – by Counselor
There's even an app for cool kids' looks.
Jun 1, 2014 – by Sara Lavenduski
Looking for a color trend to capitalize on? Think green.
Dark Green Is Making Waves In Fashion Circles »