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Counselor is published 13 times a year and is
the "voice" of the promotional products industry.
Thanks to consumer and couture trends, pastels can no longer be pigeonholed to maternity wards, Easter parades and granny’s closet.
Oct 1, 2012 – by Counselor
Consider feminine apparel and accessories for your next promotional campaign.
See Them Here! »
Sep 1, 2012 – by Sara Lavenduski
From the runways to the red carpet, Dolman sleeves have been all the rage this year.
The Hot Look For Women's Shirts This Year »
Sep 1, 2012 – by Tonia Cook Kimbrough
Cotton has long been loved for its comfort. As a performance fiber, however, it missed the mark. Until now.
A Look Into How Cotton Is Becoming A Performance Fiber »
Sep 1, 2012 – by Counselor
Consider colorful, sun-inspired accessories for fall promotions.
Aug 1, 2012 – by Sara Lavenduski
Giambattista Valli, Christian Lacroix, Givenchy, Balmain ... what do these designers have in common?
1980s-Inspired Apparel Trend Makes Big Comeback »
Aug 1, 2012 – by Tonia Cook Kimbrough
Even a basic design gets some added pizazz with the addition of foil
How To Decorate Apparel With Foil Accents »
Aug 1, 2012 – by Chuck Zak
The ongoing evolution of the polo presents the salesperson with some happy conundrums.
How To Sell The Latest Styles In Polo Shirts »
Aug 1, 2012 – by Counselor
Consider complementing traditional polos with contemporary details for a fashion-forward style.